Director of Demand Generation, Digital Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $149.6k - $213.7k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 0%

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Harbor Compliance

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💼 Consulting

⚖️ Legal

📦 Logistics

💰 Debt financing on 2021-12

Consulting • Legal • Logistics

Harbor Compliance is a provider of multistate regulatory compliance software and managed services that helps businesses and nonprofits manage entity formation and maintenance, licensing, tax registrations, registered agent service, and records management. Its platform (Entity Manager, License Manager, Tax Manager, Records Manager) and proprietary Compliance Core™ algorithm aggregate and monitor filings and government requirements across all U. S. jurisdictions, while offering managed filing services, onboarding, and support. Harbor Compliance targets organizations expanding or operating across state lines, as well as accounting and legal partners, to reduce risk, automate renewals, and ensure good standing.

📋 Description

• Own demand generation strategy and roadmap across all brands • Drive qualified pipeline and new ARR growth • Build, lead, and develop a high-performing demand generation team • Own the web estate and conversion surface, with the Web Developer as a direct report • Design and execute A/B and multivariate testing across landing pages, campaigns, and conversion paths • Scale qualified pipeline through GEO/SEO strategy, content, and multi-channel demand campaigns • Partner with Sales leadership on messaging, targeting, lead quality, pipeline, and conversion objectives • Own acquisition efficiency across brands and funnels using LTV-to-CAC as the investment guardrail • Establish data-driven reporting standards and translate web analytics and campaign performance into executive insights • Lead the shift from sales-led to product-led growth by building self-service acquisition and conversion paths • Drive up-market demand programmes for mid-market and larger customers • Build the measurement and attribution foundation, including reliable tracking, definitions, and reporting standards • Partner with Product, Product Marketing, and Finance on pricing and packaging strategy and demand-side execution of pricing changes • Own competitive positioning in paid channels and manage acquisition payback discipline • Collaborate with Product Marketing on positioning, messaging, industry-specific conversion paths, and campaign feedback • Collaborate with Lifecycle & Customer Marketing on demand handoff, retention, and expansion alignment

🎯 Requirements

• 7+ years of B2B marketing experience leading demand generation across both sales-led and product-led motions • 3+ years of people leadership experience • Track record of building and developing high-performing marketing teams • Proven experience owning revenue and efficiency metrics, such as ARR contribution and CAC, in a high-growth environment • Technical proficiency with marketing automation, CRM platforms (HubSpot preferred), and web analytics tools such as GA4 • Ability to align marketing programmes with sales objectives • Experience building a self-service motion that complements rather than competes with the sales team • Strong track record of diagnosing funnel friction and implementing pragmatic, measurable improvements • Direct experience building or scaling a self-service/product-led acquisition motion inside a previously sales-led company • Experience positioning and generating demand for new audiences, including mid-market and enterprise buyers • Experience building funnels, content, and channels to reach mid-market and enterprise buyers • Material contribution to pricing and packaging decisions and leadership of go-to-market execution for a pricing change • Experience building or rebuilding a marketing measurement and attribution implementation • Experience running demand generation across multiple brands or business units • Advanced understanding of SEO-informed content strategy and pipeline generation • Familiarity with AI-powered outbound tools and workflows, such as Clay, Apollo, and enrichment/automation platforms • Practical knowledge of conversion-focused UX principles and funnel optimization methodologies • Commercial fluency in pricing, packaging, and monetisation • Understanding of product-led growth mechanics, including self-service onboarding, in-product conversion, and sales handoffs

🏖️ Benefits

• Health benefits • Flexible paid time off • Parental leave • Fertility and adoption assistance • 401(k) • Educational reimbursement • Reasonable accommodations during the application and interview process • Option to request an alternative evaluation process or opt out of automated assessment steps due to regional regulations