Digital Marketing Manager

Job not on LinkedIn

🔥 33 minutes ago

🌐 United States, Canada – Remote

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💵 $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of Array

Array

51 - 200 employees

💳 Fintech

🤝 B2B

Fintech • B2B

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. Our suite of private label offerings helps our partners drive revenue, increase engagement, and empower millions of consumers to achieve their financial goals.

📋 Description

• Own Google Ads and LinkedIn paid media strategy and execution, including account structure, budgets, bids, audiences, creative testing, and performance • Build the organic SEO and AI-search program, including technical foundations, on-page optimization, keyword strategy, and content briefs • Own top-of-funnel demand programs such as search and social capture, content syndication, retargeting, and paid ABM • Own landing pages, A/B testing, form and funnel optimization, and Qualified chatbot conversion routing through Salesforce • Manage tracking and reporting, including UTM discipline, Salesforce campaign hygiene, and pipeline-by-channel reporting • Work directly in marketing platforms and data without an intermediary vendor • Report digital contribution to pipeline by vertical using sales-aligned metrics • Cut spend on underperforming programs and act quickly on optimization opportunities • Collaborate with Demand Gen, Sales, Vertical Marketing Managers, Marketing Ops, and RevOps • Report to the Head of Marketing • Build paid media ownership, SEO foundations, and conversion testing within the first 90 days • Deliver pipeline dashboards, growing organic traffic, and program-attributed deals within six months

🎯 Requirements

• 5+ years running performance marketing hands-on for B2B, with real budget ownership • Proven fluency in Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and CRM/MAP platforms • Experience with Salesforce and HubSpot; ZoomInfo and Gong are also used • Ability to run technical SEO audits, brief content, and explain search visibility, including AI search • CRO experience with testing frameworks • Pipeline-first mindset focused on opportunities and revenue influenced • Strong project management and communication skills • Ability to manage multiple campaigns and stakeholders with clear briefs and tight timelines • Comfort working as a team of one with agency-sized scope • Habitual use of AI tools for analysis, reporting, briefs, and creative iteration • Fintech experience or selling into financial institutions (nice to have) • ABM platform experience and tiered account strategy (nice to have) • Experience marketing embedded/API products or private label offerings (nice to have) • Background in growth, social, or partner marketing (nice to have) • Experience with behavioral and intent data for targeting (nice to have) • Design/creative sense for briefing ad creative (nice to have)

🏖️ Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents • Unlimited PTO and sick leave + 14 company holidays • 100% 401k match up to 4% with immediate vesting • Generous and competitive parental leave for all parents • $1,000 desk setup subsidy • $100/month wifi/cell phone expense subsidy • Summer Fridays (half-day Fridays) typically from late May to the end of August • Commuter benefits for those who choose to go into the New York City or San Francisco office spaces • Incentive Stock Option (ISO) grant, subject to Board approval

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