Social Media and Digital Marketing Manager

🔥 0 minutes ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $78k - $121k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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👻 Ghost score 0%

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American Psychological Association

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1892

🏥 Healthcare

💼 Consulting

🤝 Non-profit

Healthcare • Consulting • Non-profit

American Psychological Association is a leading nonprofit professional organization that advances psychological science, practice, education, and public understanding to benefit society and improve lives. It publishes scholarly journals and APA Style resources, maintains extensive research databases, offers continuing education and accreditation, provides member services and networking, and advocates for psychology-informed policy and practice. APA also hosts conferences, issues standards and guidelines, and produces public-facing content on mental health, research, and professional development.

📋 Description

• Support day-to-day activities necessary for the successful operation of social media and digital marketing • Develop and execute social media and digital marketing tactics to expand the profiles of APA Style, APA Books, and Magination Press Children’s Books • Produce engaging, tailored content, including photos and short-form video, and manage daily posting across platforms • Plan, implement, and monitor social campaigns, giveaways, and promotions for title launches and backlist marketing • Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency • Monitor and respond to comments and messages to foster community and manage brand reputation • Analyze social media metrics to track campaign success and provide insights for future strategies • Develop relationships with BookTokers and Bookstagrammers to increase visibility • Monitor social media trends, tools, and digital marketing developments • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree • Five years + experience in social media marketing/branding or digital marketing is required • Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities • MS Office Suite • Hootsuite or equivalent social media aggregator • YouTube platform • LinkedIn platform • Writing and editing proficiency • Familiarity with Canva is helpful • Ability to work in a highly collaborative workplace • Enthusiasm for books, publishing, and sales and marketing • Understanding of APA’s mission and how it relates to the publishing program • Final candidates must successfully complete a background check as a condition of employment • Qualified candidates must submit a resume and cover letter specifying salary expectations

🏖️ Benefits

• Remote Work/Flexible Scheduling • 401(k) option with employer match of up to 4% • Medical, dental, and vision insurance options • Outpatient mental health benefit • Paid personal/vacation time • 12 paid holidays • Family/Medical Leave • Tuition assistance • Employee Assistance Program (EAP) • Short- and long-term disability insurance