Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $58k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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World Education Services

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1974

📚 Education

🌍 Social Impact

Education • Social Impact

World Education Services is a nonpartisan social enterprise that provides widely accepted international credential evaluation services to help students, professionals, immigrants, and refugees have their foreign education recognized in the United States and Canada. WES offers credential assessment reports (including ECAs for Canadian immigration), digital tools like iGPA and AccessWES, research and policy work, and social impact programs and philanthropy aimed at improving economic inclusion and workforce pathways for newcomers.

📋 Description

• Manage and optimize SEM campaigns across Google Ads and other platforms • Implement SEO best practices for website content and landing pages • Support GEO and AI-driven search optimization strategies • Monitor campaign performance, analyze data, and prepare actionable reports • Collaborate with the content team to design and produce digital marketing assets for websites, paid ads, and social media • Coordinate logistics, asset creation, and post-event reporting for webinars and major conferences • Assist with planning, scheduling, and execution of WES's podcast series • Collaborate with internal teams on e-commerce transformation projects • Review and help fix Google Tags in Google Tag Manager • Execute, schedule, and monitor email campaigns • Support WES's evolving digital marketing strategy across SEM, SEO, GEO, and AI searchability initiatives

🎯 Requirements

• Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred • At least 2 years' experience as a marketing specialist or in a similar role • Proven SEO experience • Strong understanding of SEM, SEO, GEO, and digital analytics tools • Experience with Google Ads, GA4, and Google Tag Manager • Experience gathering and interpreting customer experience information • Knowledge of online customer engagement platforms and channels • Experience reporting up and identifying trends or process-improvement opportunities • Project work demonstrating understanding of digital user experience and technology platforms • Advanced computer proficiency • Ability to work in a remote, fast-paced environment • Ability to adapt to shifting priorities and change • Strategic thinking for driving campaigns, value propositions, and managing multiple projects • Quantitative and qualitative problem-solving abilities • Experience working in an entrepreneurial, technology- and service-driven, client-focused environment • Strong alignment with WES mission and values • Excellent verbal and written communication • Applicants must be qualified to work in the USA; the position is located in the USA

🏖️ Benefits

• Remote work options • Flexible scheduling • Generous time-off policies • Comprehensive wellness programs • Comprehensive benefits • Competitive compensation • Tangible rewards and recognition • Learning opportunities • Personal and professional development • Career advancement opportunities • Comprehensive training programs • Tuition reimbursement opportunities • Employee-led resource groups • Town halls and collaborative team events • Meaningful volunteer opportunities • Equity, diversity, and belonging initiatives • Reasonable accommodation support