Digital Marketing Specialist – PPC, SEO

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cambium Learning Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

📚 Education

🤖 Artificial Intelligence

Education • Artificial Intelligence

Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.

📋 Description

• Support execution of paid media and SEO campaigns across lead generation, e-commerce, and awareness initiatives • Standardize best practices for e-commerce paid media campaigns • Align e-commerce paid media campaigns with email, lifecycle, and regional marketing strategies • Perform cross-channel e-commerce reporting to identify optimization and growth opportunities • Brainstorm and implement paid media e-commerce campaigns and optimizations • Partner with paid media agencies and senior team members to uncover e-commerce insights • Assist in building and launching campaigns across Google Ads, Meta, LinkedIn, and Stackadapt • Support paid media agency management and campaign launches • Support PPC audits, keyword research, ad copy development, ad creative planning, and audience targeting setup • Implement campaign updates, optimizations, A/B testing, and monitor test results • Assist with campaign landing page updates • Conduct keyword research and competitive analysis for SEO opportunities • Assist with quarterly SEO audits and on-page SEO updates, including metadata, internal linking, and content optimization • Support content calendar ideation using SEO insights • Monitor SEO performance, site health, trends, and issues • Pull and maintain PPC/paid media and SEO reports • Update dashboards in Google Analytics and Tableau • Monitor campaign performance and highlight insights or anomalies • Ensure accurate campaign tracking, including UTMs and tagging • Support project timelines and complete assigned tasks on schedule • Collaborate with lifecycle, regional, national, international, and product marketing teams • Prepare materials and notes for agency and internal meetings • Maintain organized campaign and reporting documentation • Stay current on digital marketing trends and platform updates • Build knowledge in PPC, SEO, and e-commerce strategies and apply feedback from senior team members

🎯 Requirements

• BA/BS in Marketing, Business, Communications, or related field (or equivalent experience) • 2+ years of experience or internship experience in digital marketing • Basic understanding of PPC, SEO, and social media • Experience with e-commerce strategies and optimizations • Familiarity with Google Analytics or similar analytics platforms • Exposure to Google Ads and Meta • Basic knowledge of SEO tools such as SEMrush, Ahrefs, or Moz • Exposure to Marketo or similar marketing automation platforms • Experience with Excel or Google Sheets for reporting • Experience with basic design tools such as Adobe Express or Canva • Experience optimizing and implementing e-commerce campaigns • Interest in K–12 or education marketing • Strong attention to detail and ability to follow processes • Analytical mindset with interest in performance data • Strong written and verbal communication skills • Highly organized and able to manage multiple tasks • Collaborative and proactive approach • Must reside and work in the United States • Reliable cable or fiber-optic broadband internet connection with minimum speeds of 10 Mbps download and 5 Mbps upload for remote work • Must actively participate in video-based interviews and ongoing virtual meetings with camera on • Use of note-taking tools, reference materials, or AI-powered tools during interviews or selection activities is prohibited unless prior written approval is obtained

🏖️ Benefits

• Remote First work environment with flexible work arrangements • Reliable internet connection requirement for remote work (minimum 10 Mbps download and 5 Mbps upload) • Home or remote office setup cost reimbursement • Reasonable accommodations for qualified individuals with disabilities • Equal employment opportunity and nondiscrimination