Digital Marketing Manager

🕒 September 2

🌐 United States, Canada, +3 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote 🇵🇭 Philippines – Remote 🇷🇴 Romania – Remote

💵 $85.4k - $128.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 29%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Payscale

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2002

💼 Consulting

📣 Marketing

👥 HR Tech

💰 $7M Venture Round on 2011-07

Consulting • Marketing • HR Tech

Payscale is a compensation data and software company that provides cloud-based compensation management solutions to HR leaders and compensation teams. Their products (Marketpay, Payfactors, Paycycle) combine proprietary pay data (over 250 billion data points) and AI-powered analytics to deliver market pricing, pay equity, compensation planning, and pay transparency tools for organizations of all sizes. Payscale offers services including customer success, implementation, managed services, and training; they produce research reports, surveys, and tools (salary research, cost-of-living calculator) to support data-driven pay decisions. The company serves enterprise and global clients, including Fortune 500 companies, and supports both employers and job seekers with compensation insights.

📋 Description

• Own on-page and technical SEO strategy across payscale.com • Develop keyword strategy, content structure, internal linking, and site health improvements • Own Payscale’s approach to AEO for AI-driven answer engines • Track rankings, organic traffic, and competitor share of voice • Partner with content, product marketing, and web teams on search-visible pages • Monitor key landing-page performance by traffic source, persona, and campaign • Identify underperforming pages and diagnose messaging, audience, friction, and technical issues • Own the CRO testing roadmap, including hypotheses, A/B and multivariate testing, statistical analysis, and rollout • Implement data-driven tests, updates, and optimizations in Webflow • Optimize conversion paths by campaign, offer, channel, and page type • Own GA4 and GTM web analytics and reporting • Build and maintain dashboards for traffic, engagement, and conversion • Use AI tools to accelerate analysis, surface insights, and speed reporting • Diagnose funnel drop-off using GA4, heatmaps, and session recordings • Deliver reporting and recommendations to marketing leadership • Collaborate with Demand Gen, Content, Product Marketing, and Marketing Operations • Help drive data-driven, AI-assisted ways of working across web and marketing teams

🎯 Requirements

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing • Proven track record of improving organic and on-page performance • Strong command of SEO tooling and technical fundamentals, including Google Search Console, GA4, and Ahrefs/Semrush or similar • Strong GA4 and GTM fluency, including tagging, event tracking, and reporting • Active experience using AI tools such as Claude to accelerate analysis and reporting • Experience analyzing and optimizing site performance by traffic source, persona, or segment • Experience making updates and implementing tests in Webflow or similar CMS platforms • Experience with testing solutions such as Webflow Optimize, VWO, or Optimizely • Hands-on experience running A/B tests from hypothesis through statistical analysis to implementation • Experience with session recording and heatmapping tools • Salesforce, Marketo, and Tableau experience highly preferred • B2B SaaS experience highly preferred • Ability to work from an eligible location in the United States, Canada, United Kingdom, Philippines, or Romania; Payscale cannot currently hire in Quebec, Northern Ireland, or Hawaii • Stable broadband or fiber internet connection with minimum speed of 100 Mbps if working from home • Dedicated workspace with reliable Wi-Fi signal • Smartphone, tablet, or similar device for MFA/2FA • Legally authorized to work in the United States and sponsorship requirements must be disclosed

🏖️ Benefits

• Flexible paid time off • 14 Paid Company Holidays, including 2 floating holidays • Medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale • Unlimited infertility coverage benefits through medical plans • Additional supplemental health benefits for employees and families • 401(k) retirement program with a fully vested immediate company match • 16 weeks of paid parental leave for birthing and non-birthing parents • Health Savings Account (HSA) options and company contributions each pay period • Flexible Spending Account (FSA) options for pre-tax employee allocations • Annual remote work stipend for wellness or home office equipment • Continued learning and development opportunities • Executive leadership exposure through AMAs • Employee Resource Groups • Company-sponsored volunteer hours • Remote-first flexibility to work from home, company-paid co-working spaces, or a combination • In-person company events usually no more than a few times a year

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