Digital Marketing Manager

Job not on LinkedIn

🔥 6 hours ago

🇺🇸 United States – Remote

💵 $85.4k - $128.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Payscale

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2002

💼 Consulting

📣 Marketing

👥 HR Tech

💰 $7M Venture Round on 2011-07

Consulting • Marketing • HR Tech

Payscale is a compensation data and software company that provides cloud-based compensation management solutions to HR leaders and compensation teams. Their products (Marketpay, Payfactors, Paycycle) combine proprietary pay data (over 250 billion data points) and AI-powered analytics to deliver market pricing, pay equity, compensation planning, and pay transparency tools for organizations of all sizes. Payscale offers services including customer success, implementation, managed services, and training; they produce research reports, surveys, and tools (salary research, cost-of-living calculator) to support data-driven pay decisions. The company serves enterprise and global clients, including Fortune 500 companies, and supports both employers and job seekers with compensation insights.

📋 Description

• Own on-page and technical SEO strategy across payscale.com, including keyword strategy, content structure, internal linking, and site health • Own Payscale’s approach to AEO for AI-driven answer engines and adapt strategy as search behavior evolves • Track rankings, organic traffic, and competitor share of voice; provide actionable insights • Partner with content, product marketing, and web teams to build search-visible pages • Monitor key landing-page performance by traffic source, persona, and campaign • Identify underperforming pages and diagnose messaging, audience-fit, friction, and technical issues • Own the CRO testing roadmap, including hypotheses, A/B and multivariate tests, statistical analysis, and rollout of winning variants • Implement data-driven tests, updates, and optimizations directly in Webflow • Optimize site-wide conversion paths based on campaign, offer, channel, and page type • Own web analytics and reporting using GA4 and GTM • Build and maintain dashboards for traffic, engagement, and conversion across key pages and journeys • Use AI tools to accelerate analysis, surface insights, and speed reporting • Diagnose funnel drop-off using quantitative GA4 data and qualitative heatmaps/session recordings • Deliver regular reporting and recommendations to marketing leadership • Collaborate with Demand Gen, Content, Product Marketing, and Marketing Operations • Help drive data-driven, AI-assisted workflows across web and marketing teams

🎯 Requirements

• 4–6 years of experience in SEO, CRO, web analytics, or growth marketing • Proven track record of improving organic and on-page performance • Strong command of SEO tooling and technical fundamentals, including Google Search Console, GA4, and Ahrefs/Semrush or similar • Strong GA4 and GTM fluency, including tagging, event tracking, and reporting • Active experience using AI tools such as Claude to accelerate analysis and reporting • Experience analyzing and optimizing site performance by traffic source, persona, or segment • Experience making updates and implementing tests in Webflow or similar CMS platforms • Experience with testing solutions such as Webflow Optimize, VWO, or Optimizely • Hands-on A/B testing experience from hypothesis creation through statistical analysis and implementation • Experience with session recording and heatmapping tools • Salesforce, Marketo, and Tableau experience highly preferred • B2B SaaS experience highly preferred • Ability to meet remote technology, equipment, and workspace requirements, including at least 100 Mbps internet in a dedicated workspace • Device for multifactor authentication (MFA/2FA) • Must be legally authorized to work in the United States; sponsorship eligibility is assessed in the application

🏖️ Benefits

• 10% CBP / annual corporate bonus eligibility • Flexible paid time off • 14 paid company holidays, including 2 floating holidays • Medical, dental, life, vision, and disability insurance covered up to 100% by Payscale • Unlimited infertility coverage through medical plans • Additional supplemental health benefits for employees and families • 401(k) retirement program with fully vested immediate company match • 16 weeks of paid parental leave for birthing and non-birthing parents • Health Savings Account (HSA) options and company contributions each pay period • Flexible Spending Account (FSA) options for pre-tax employee allocations • Annual remote work stipend for wellness or home office equipment • Continued learning and development opportunities • Executive leadership exposure through AMAs • Employee Resource Groups • Company-sponsored volunteer hours • Remote-first flexibility to work from home, company-paid co-working spaces, or a combination • In-person company events usually no more than a few times a year