Digital Marketing Specialist

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $60k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WorldatWork

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1958

📚 Education

👥 HR Tech

Education • HR Tech

WorldatWork is a global leader in Total Rewards education and research. The organization provides HR professionals with the skills and credentials that are highly valued in the industry, especially among Fortune 500 companies. With over 65 years of experience, WorldatWork focuses on strategic total rewards programs that aim to attract, retain, and nurture skilled workforces. These programs include employee compensation, benefits, well-being, recognition, and comprehensive strategies for organizational performance. WorldatWork also offers various courses, certifications, and resources to help HR teams grow and succeed.

📋 Description

• Coordinate and execute integrated marketing campaigns across email, website, social media, mobile, and other digital channels • Create audience-focused marketing content and copy, including emails, social media posts, website and landing-page content, mobile app content, campaign messaging, and promotional materials • Manage marketing and content calendars, deliverables, timelines, approvals, and dependencies • Support the promotion and launch of WorldatWork research by translating findings into digital content, promotional campaigns, and derivative assets • Execute marketing initiatives supporting membership acquisition, engagement, renewal, and retention • Develop and execute marketing content and campaigns for courses, certifications, and other education offerings • Develop creative and content briefs and coordinate campaign assets, research reports, digital experiences, and marketing deliverables • Maintain and update website, landing-page, and digital content for assigned business lines • Collaborate on audience targeting, campaign execution, customer journeys, and performance optimization using data and insights • Repurpose and extend content across channels and formats • Build cross-functional relationships and manage multiple projects and competing priorities • Develop and maintain a social media presence supporting public relations, brand visibility, and thought leadership • Plan, create, and publish social content across priority platforms • Amplify announcements, media coverage, campaigns, events, and leadership perspectives through social promotion • Monitor social media performance, audience engagement, and platform trends • Assist in developing speeches, executive messages, Q&As, and announcements • Support crisis or issues-related communications • Maintain brand voice and messaging guidelines • Identify storytelling opportunities highlighting organizational impact, innovation, and milestones • Write thought leadership pieces, blogs, case studies, and social content • Support internal communication campaigns, newsletters, staff meetings, employee updates, and change communications • Provide outstanding customer service internally and externally and perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related discipline • 4+ years of experience in public relations, corporate communications, or media relations • Proven experience in media handling and securing high-quality press coverage • Demonstrated excellence in writing, editing, and verbal communication • Knowledge of digital PR, social media strategy, and influencer engagement • Knowledge of brand messaging, content development, and editorial standards • Exceptional writing, editing, and storytelling skills across formats • Comfortable publishing content to social media platforms including LinkedIn, Facebook, Instagram, and TikTok • Ability to leverage social media analytics for improved performance • Skilled in developing engaging content tailored to various audiences • Ability to navigate complex global communication challenges with agility and sensitivity • Ability to work collaboratively across cross-functional teams

🏖️ Benefits

• Ongoing professional development training opportunities • Health insurance • Dental insurance • Vision insurance • Well-being benefits • Health savings account • Flexible spending account • Retirement plan • Eligibility for an annual discretionary bonus with a target of 5% of base salary • Remote work may be available