Lead Digital Marketing Manager

Job not on LinkedIn

🔥 29 minutes ago

🇺🇸 United States – Remote

💵 $122k - $149.1k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Amwell

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Amwell (previously known as American Well) is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. The Company offers a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, behavioral health, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 240 health systems comprised of 2,000 hospitals and 55 health plan partners, reaching over 80 million lives.

📋 Description

• Own Amwell's marketing web estate across SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline • Own performance, conversion, delivery, compliance posture, cookie consent and tracking governance across the web properties • Drive GEO and AI-answer discoverability alongside conventional search performance • Define and sequence website build and development work delivered by Engineering • Coordinate with the separate Design team on visual work • Own the web roadmap and business case for its returns • Measure conversion performance, GEO and AI-answer discoverability, web property speed and core experience measures, tracking-compliance coverage, roadmap delivery, and web contribution to demand and engagement funnels • Direct work while Engineering owns development capacity and Design owns visual execution • Maintain clear scope boundaries with page-content owners, Product, Engineering, Design, Brand and Corporate Marketing, external agency, and Demand Generation

🎯 Requirements

• 7+ years in web, digital marketing, or growth, with direct ownership of a web estate • Track record of moving a conversion measure on owned properties, not only shipping site work • Technical SEO depth and demonstrated engagement with GEO and AI-answer discoverability • Experience directing engineering delivery without owning the engineering resource • Web compliance and tracking governance experience, including consent management • Analytics fluency sufficient to defend what the web numbers claim • Ability to hold a roadmap across competing stakeholder demands from multiple pillars • Healthcare or other regulated-industry web experience, including accessibility obligations (preferred) • Multi-property or multi-brand estate management (preferred) • CMS migration or replatforming experience (preferred) • Experience establishing GEO measurement where no baseline existed (preferred) • Candidates are required to complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process

🏖️ Benefits

• Flexible Personal Time Off (Vacation time) • 401K match • Competitive healthcare, dental and vision insurance plans • Paid Parental Leave (Maternity and Paternity leave) • Employee Stock Purchase Program • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program • Free Subscription to the Calm App • Tuition Assistance Program • Pet Insurance • Virtual-first work environment • Work-life flexibility, including Summer Fridays and designated Mental Health Days • Opportunities for growth, development, stretching and learning