Senior Digital Marketing Specialist

🔥 2 minutes ago

🌽 Illinois, New York, +3 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

💵 $71.3k - $124.5k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Wolters Kluwer

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1836

🏥 Healthcare

⚖️ Legal

💼 Consulting

Healthcare • Legal • Consulting

Wolters Kluwer is a global provider of professional information, software solutions, and services aimed at clinicians, nurses, accountants, lawyers, as well as the tax, finance, audit, risk, compliance, and regulatory sectors. The company is committed to helping professionals enhance their workflows, improve decision-making, and solve complex problems with confidence. Wolters Kluwer serves customers in over 180 countries, providing expert solutions that support health, prosperity, safety, and legal rights. With over 21,000 employees across numerous countries, Wolters Kluwer continues to drive innovation and progress in the fields it serves.

📋 Description

• Support the execution and optimization of integrated demand generation campaigns to drive pipeline growth and new customer acquisition • Build, test, deploy, and optimize email campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets • Translate campaign strategy into effective digital experiences and measurable programs with Campaign Managers • Contribute to audience segmentation, channel planning, testing strategies, and campaign optimization • Support Marketo and Salesforce administration and optimization for marketing use cases • Manage campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting processes • Troubleshoot digital program and lead flow issues and coordinate solutions • Improve and automate marketing processes and monitor marketing data quality • Support website management, content updates, landing pages, forms, SEO, AEO, GEO, analytics configurations, tracking tags, UTM standards, and cookie consent management • Monitor website and form performance and recommend improvements • Develop dashboards, recurring reports, and performance analyses across campaigns, channels, website, funnel, and pipeline • Use Google Analytics 4 and other data sources to analyze user behavior, traffic quality, conversion performance, and digital trends • Translate data into insights, recommendations, and next actions • Manage the ELM division’s social strategy and posting calendar • Participate in campaign planning and digital strategy discussions • Research emerging tools, technologies, and practices • Collaborate with Campaign Management, Product Marketing, Content Marketing, Sales, Revenue Operations, Business Development, and other partners • Support product launches, industry campaigns, strategic growth initiatives, events, and other high-priority marketing programs

🎯 Requirements

• 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field • Hands-on experience building and executing email, landing page, nurture, or other multi-channel digital programs • Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization • Experience using marketing and website performance data to develop insights and recommendations • Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows • Strong communication, organization, project management, and stakeholder collaboration skills • Ability to manage multiple priorities and maintain accuracy in a fast-paced environment • Preferred: Bachelor’s degree or higher in a marketing, communications, journalism, advertising, or similar degrees • Preferred: Hands-on experience with Marketo and Salesforce • Preferred: Experience with Google Analytics 4 and digital reporting tools • Preferred: Experience with website content management systems and landing page or form management • Preferred: Working knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting • Preferred: Familiarity with cookie consent management, web tracking, tag governance, SEO, paid media, or conversion rate optimization • Preferred: Basic HTML and CSS knowledge for email and landing page troubleshooting • Preferred: Experience in B2B technology, SaaS, enterprise software, legal technology, or another complex buying environment

🏖️ Benefits

• Bonus eligibility • Medical, Dental, & Vision Plans • 401(k) • FSA/HSA • Commuter Benefits • Tuition Assistance Plan • Vacation and Sick Time • Paid Parental Leave