Social Media and Digital Marketing Manager

🔥 1 minute ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $78k - $121k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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American Psychological Association

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1892

💼 Consulting

🏥 Healthcare

🤝 Non-profit

Consulting • Healthcare • Non-profit

American Psychological Association is a leading professional and scientific organization dedicated to advancing psychology to benefit society and improve lives. It publishes research and practice journals and databases, sets professional standards and ethics, provides education, accreditation, training, and career resources for students and psychologists, and advocates for psychology-informed public policy and practice. APA serves members, educators, researchers, practitioners, and the public through conferences, continuing education, publications, and advocacy.

📋 Description

• Support day-to-day activities necessary for the successful operation of social media and digital marketing • Develop and execute social media and digital marketing tactics to expand the profiles of APA Style, APA Books, and Magination Press Children’s Books • Produce engaging, tailored content, including photos and short-form video, and manage daily posting across platforms • Plan, implement, and monitor social campaigns, giveaways, and promotions for title launches and backlist marketing • Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency • Monitor and respond to comments and messages to foster community and manage brand reputation • Analyze social media metrics, track campaign success, and provide insights to improve future strategies • Develop relationships with BookTokers and Bookstagrammers to increase visibility • Monitor social media trends, tools, and digital marketing developments • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree • Five years + experience in social media marketing/branding or digital marketing is required • Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities • MS Office Suite • Hootsuite or equivalent social media aggregator • YouTube platform • LinkedIn platform • Writing and editing proficiency • Familiarity with Canva is helpful • Ability to work in a highly collaborative workplace • Enthusiasm for books, publishing, and sales and marketing • Understanding of APA’s mission and how it relates to the publishing program • Final candidates must successfully complete a background check as a condition of employment • Qualified candidates must attach a resume and cover letter specifying salary expectations

🏖️ Benefits

• Remote Work/Flexible Scheduling • 401(k) option with employer match of up to 4% • Medical, dental, and vision insurance options • Outpatient mental health benefit • Paid personal/vacation time • 12 paid holidays • Family/Medical Leave • Tuition assistance • Employee Assistance Program (EAP) • Short- and long-term disability insurance