Senior Manager, DTC – Digital Marketing

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WM Partners, LP

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

📋 Description

• Oversee the overall digital marketing strategy across direct-to-consumer and digital channels • Develop and implement lead generation and DTC growth campaigns across SEO, PPC, social media, and email marketing • Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency • Leverage marketing automation and CRM platforms to streamline lead capture, nurturing, and management • Manage performance across SEO, PPC, paid social, email, and content marketing channels • Create targeted paid, organic, and content marketing campaigns to attract high-quality leads and customers • Monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value • Partner with Sales to align marketing efforts with revenue goals and ensure seamless lead handoff • Collaborate with cross-functional teams on integrated, multi-channel campaigns • Guide and mentor junior team members and external partners • Analyze performance data and report on CPL, CAC, conversion rates, and channel performance • Use data-driven insights to inform strategic decisions and budget allocation • Oversee content development, including blog posts, case studies, webinars, and white papers • Partner with content and creative teams to support SEO, paid media, and conversion objectives • Own and manage the digital marketing budget, forecast spend and performance, and prioritize high-performing channels • Perform other duties as assigned

🎯 Requirements

• 6+ years of experience in B2B or B2C digital marketing, with a focus on lead generation • Proven success managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing • Experience leading cross-functional teams and direct reports • Ability to interpret data and metrics to refine strategies • Expertise in CRM systems, marketing automation tools, preferably HubSpot, SEO platforms, and analytics software • Innovative thinking for designing compelling campaigns • Strong organizational skills for managing multiple campaigns simultaneously • Collaboration with creative teams, content creators, product marketing leaders, and external partners • Excellent verbal and written communication skills • Applicants for employment in the US must have work authorization that does not now or in the future require visa sponsorship

🏖️ Benefits

• Company-paid health benefits • Disability insurance • Life insurance • Generous paid time off • 401(k) match • Parental leave • Product discounts • Annual discretionary bonus eligibility • Reasonable accommodation for job applicants with disabilities