Global Digital Marketing Manager

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $88k - $109.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Bitsight

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

Bitsight is a global cyber risk management leader transforming how organizations manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss. Built on over a decade of market-leading innovation, Bitsight’s integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance and data analysis.

📋 Description

• Lead and optimize global paid media and content syndication programs • Translate business priorities, integrated campaign strategies, and audience insights into qualified-demand programs • Design, execute, and optimize paid search campaigns using Ryze AI • Manage keywords, bidding strategies, ad creative, and landing pages • Monitor campaign metrics and test campaigns to improve efficiency and generate new pipeline • Oversee account-based display campaigns using 6Sense • Manage creative variations, audience segments, and budget allocation across display channels • Build and manage content syndication partnerships • Select syndication platforms, negotiate terms, manage content distribution, and track lead quality and ROI • Establish KPIs, build dashboards, and analyze performance across paid channels • Provide monthly reporting to leadership and recommend strategic adjustments • Manage allocated budgets, forecast spending, track ROI, and allocate resources to high-performing initiatives • Collaborate with field marketing, global campaigns, marketing operations, creative, web marketing, and sales teams • Maintain fluency with the marketing technology stack, including Ryze AI, 6Sense, analytics platforms, and CRM integrations • Evaluate new tools and platforms to improve program effectiveness

🎯 Requirements

• 5+ years of experience managing paid media campaigns at scale, with expertise across search, display, and/or programmatic advertising • Hands-on experience with Ryze AI or similar paid search platforms • Experience with 6Sense or comparable account-based marketing/intent data platforms highly valued • Proven expertise in content syndication program management, including partner selection, ROI tracking, and lead quality management • Advanced analytics skills, including pulling, analyzing, and visualizing performance data • Experience with Excel, Google Analytics, Looker, or similar tools • Demonstrated success improving campaign efficiency, conversion rates, and ROI through testing and data-driven decisions • Experience in B2B demand generation, lead management, or similar environments preferred • Ability to present insights and recommendations to senior leadership • Clear documentation of processes and performance • Google Ads and Display certifications or equivalent platform certifications preferred • Experience with HubSpot, Marketo, or Pardot preferred • Familiarity with account-based marketing strategies and execution • Background in growth-focused or startup environments • Experience collaborating with sales teams to align on lead quality and SLA metrics • Strong project management and organizational skills • Current knowledge of platform updates, best practices, and emerging advertising channels

🏖️ Benefits

• Bonus or commission plan eligibility • Equity grant • Medical insurance • Dental insurance • Vision insurance • Paid parental leave • Flexible time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Tuition reimbursement • Reasonable accommodations for qualified individuals with disabilities or sincerely held religious beliefs