Digital Marketing Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $110k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Logo of Fusable

Fusable

201 - 500 employees

🏗️ Construction

📦 Logistics

🛡️ Insurance

Construction • Logistics • Insurance

Fusable is a data and analytics platform that provides specialized market intelligence, equipment valuations, risk assessment, and integration tools to help companies buy, sell, finance, and insure heavy equipment and industrial assets more quickly and confidently. Built on the Fusable Data Core, the SaaS platform offers real-time prospecting, safety and crash data, ownership and financing records, APIs, and digital services tailored primarily to construction, trucking, agriculture, finance, insurance, and machine tools markets.

📋 Description

• Own and continuously optimize how prospects discover, engage with, convert, and progress through Fusable’s digital ecosystem • Lead Fusable’s SEO and AEO strategy, website and conversion optimization, lifecycle and nurture programs, and digital experimentation • Own the digital marketing strategy across the prospect journey from discovery through conversion and nurture • Translate Growth campaigns, industry narratives, and business priorities into digital experiences and activation strategies • Identify gaps and opportunities across the digital buyer journey and recommend improvements • Partner cross-functionally to prioritize and execute digital initiatives based on expected business impact • Analyze search intent, competitive visibility, audience questions, and emerging behaviors • Improve organic visibility, website authority, technical SEO, and conversion from organic audiences • Own website performance as a demand generation and conversion channel • Develop and manage CRO and experimentation programs across pages, landing experiences, forms, and CTAs • Use behavioral and performance data to identify friction, develop hypotheses, and prioritize improvements • Own digital nurture and lifecycle experiences, including segmented nurture and re-engagement journeys • Create conversion paths and digital-to-human handoffs with Growth, Sales/BDR, and Marketing Operations • Own organic social strategy for audience development, distribution, and campaign amplification • Establish a test-and-learn discipline across SEO/AEO, website, lifecycle, and organic channels • Connect digital performance to qualified conversions, opportunities, pipeline, and revenue • Turn performance data into actionable insights and optimization decisions

🎯 Requirements

• 5+ years of experience in digital marketing, growth marketing, demand generation, or a related discipline, preferably in B2B or SaaS • Demonstrated experience owning digital strategy across multiple stages of the buyer journey, from discovery through conversion and nurture • Strong knowledge of SEO and emerging AEO/AI search strategies, including search intent, content optimization, and organic growth • Experience with website optimization, CRO, landing pages, and structured experimentation • Experience developing lifecycle, nurture, re-engagement, organic social, and content distribution strategies • Strong analytical skills with the ability to move from data to insight to hypotheses to action to learning • Experience working cross-functionally • Experience with platforms such as HubSpot and Salesforce to connect digital activity to measurable business outcomes

🏖️ Benefits

• Medical, dental, and vision insurance (for eligible employees) • 401(k) retirement plan • Paid time off • Paid holidays • Life and disability insurance • Flexible work schedules • Generous Paid Time Off • 13 Paid Company holiday observances • Remote work opportunities • Casual dress work environment • Physical fitness reimbursement • Discounts on various events, travel, and dining

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