Digital Marketing Manager

🔥 16 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Barcelona Wine Bar

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1996

✈️ Travel

📣 Marketing

🍽️ Food & Beverage

Travel • Marketing • Food & Beverage

Barcelona Wine Bar is a dining and wine experience focused on Mediterranean, Spanish, and South American flavors. With a menu that highlights rustic cuisine and an extensive wine list featuring nearly 400 wines, the bar provides a unique culinary journey inspired by travel and culture. In addition to delicious food and wine, Barcelona Wine Bar also offers private events and merchandise.

📋 Description

• Own the digital ecosystem end to end across paid media, CRM, websites, SEO, analytics, reservations, and guest acquisition • Build scalable systems supporting future restaurant openings for Barcelona Wine Bar and Corsica Wine Bar • Plan, launch, and manage paid media campaigns, beginning with Meta and paid search • Own paid media budgets, targeting, and optimization • Build and deploy email and SMS campaigns for a database of roughly 500,000 records • Manage segmentation, scheduling, deliverability, and list health • Build and maintain attribution infrastructure connecting GA4 with POS and reservations data from SpotOn and Tock • Tie spend and content to actual guest visits • Own marketing reporting and dashboards and provide actionable insights and recommendations • Manage the marketing technology stack, including the data warehouse and CRM/email platform • Evaluate new marketing tools as the team scales • Oversee web analytics, SEO, and conversion opportunities • Partner with outside developers or agencies as needed • Manage local directory listings and Google Business Profiles across all locations • Establish the digital ecosystem for new restaurants, including listings, GA4, GBP, and tracking • Manage outside vendors and hold spend accountable to results

🎯 Requirements

• Five or more years in a digital marketing role with direct ownership of paid media budgets, analytics and email/CRM programs • Experience ideally in a multi-unit or multi-location consumer brand or agency environment • Hands-on expertise with Meta Ads Manager, GA4 and CRM systems such as Klaviyo or Mailchimp • Comfort with SQL or BigQuery, or readiness to learn a marketing data warehouse environment • Experience building dashboards and reports using Looker Studio, Tableau or similar • Builder's mindset • Strong project management, multitasking, and decision-making skills • Strong written and verbal communication skills • Ability to make data legible to leadership and the board

🏖️ Benefits

• Fully remote position • Travel to restaurants across the country and home office on an as-needed basis • Equal Opportunity Employer committed to a diverse workforce