Global Segments Digital Marketing Specialist

🔥 0 minutes ago

🌐 United States, Italy, +1 more countries – Remote

🇺🇸 United States – Remote 🇮🇹 Italy – Remote 🇩🇪 Germany – Remote

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ABB

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🚗 Transport

💰 $545.9M Post-IPO Debt - ABB on 2023-11

Consulting • Logistics • Transport

<ABB> ABB is a global technology company specializing in electrification, industrial automation, robotics, motion, and power products and services. It designs, manufactures and services hardware such as motors, drives, medium- and low-voltage equipment, transformers, EV charging infrastructure, and robotic systems, and provides software and lifecycle services to utilities, industry, transport and infrastructure customers to improve efficiency and enable a low-carbon, digitally connected future.

📋 Description

• Lead development and execution of the strategic marketing plan for the Food & Beverage segment • Drive digital marketing execution across Rail and Buildings segments to achieve market share growth • Collaborate with Business Lines, Agile teams, segment sales, and marketing leaders to translate technical specifications and market needs into customer-centric strategies • Coordinate with Agile Units, Business Lines, Global Marketing, Sales Organization, and Local Sales Units on customer initiatives • Conduct market research and competitive analysis to identify growth opportunities • Build relationships with internal stakeholders, customers, and industry partners • Evaluate marketing campaign effectiveness using performance data and optimize strategies based on analytics and customer feedback • Oversee Customer Experience (CX) strategies across customer touchpoints • Implement digital marketing strategy, initiatives, and roadmap, including website development, SEO, and social and digital content • Develop targeted SEO and SEM activities and manage online channels to generate leads and optimize sales conversion • Use marketing analytics to improve digital campaign performance and customer experience • Manage assigned budget and deliver activities within agreed schedules and costs

🎯 Requirements

• Bachelor’s degree • 8+ years of experience in marketing • Preferably experience in industrial/infrastructure B2B environments • Knowledge of the electrification industry preferred • Proven track record developing successful marketing strategies and campaigns • Strong digital marketing skills • Account-Based Marketing (ABM) experience • Strong analytical skills and ability to leverage data for decision-making • Excellent interpersonal skills and ability to work collaboratively across teams and divisions • Exceptional leadership and communication skills • Proficiency with SFDC, Pardot, DemandBase, or similar marketing automation platforms

🏖️ Benefits

• Remote work model • Opportunities to lead, grow, and contribute to impactful work • Inclusive workplace welcoming people from all backgrounds and experiences