Digital Marketing Strategist

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $120k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Herewith

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

Healthcare

Herewith is revolutionizing in-home care by seamlessly connecting older adults with expert local caregivers via an easy-to-use platform. This empowering technology allows families to choose care on their terms, leading the way for change in the world of in-home health. The Herewith app offers a personalized caregiver matching experience, robust customer support, and innovative care coordination services. Additionally, the Herewith Pro app enables in-home care professionals to find new clients while controlling pay rates and schedules, enhancing efficiency in client communication and care organization.

📋 Description

• Own performance tracking across paid social, paid search, SEO, email, organic social, and partner placement channels • Deliver monthly performance reports covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel • Partner with engineering to build dashboards tracking the customer lifecycle from first touch through booking and repeat use • Recommend monthly and quarterly budget allocation based on channel performance • Evaluate new spend opportunities, including partner newsletter placements and sponsorships • Maintain a record of marketing spend and results to build historical benchmarks • Balance family and helper acquisition to maintain a healthy marketplace supply-demand ratio • Own technical SEO strategy, including site audits, page prioritization, and optimization briefs • Use Google Analytics, Google Search Console, and SEMrush to identify pages to optimize and build • Collaborate on seasonal campaign plans aligned with family care decisions • Turn performance analytics into actionable content direction across web, blog, social, and email • Oversee email marketing strategy, deliverability, and engagement • Measure and report on healthcare partner campaigns • Build acquisition reporting showing partners the reach and results of co-marketing efforts • Report to the Content Lead and collaborate with content, sales, design, engineering, and leadership

🎯 Requirements

• 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics • Direct ownership of channel budgets and spend recommendations • Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions • Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads • Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization • Ability to translate data into clear briefs that writers and designers can act on • Strong written and verbal communication with both technical and non-technical stakeholders • Experience in two-sided marketplaces, healthcare or healthcare technology, senior care, home care or caregiving services, consumer subscription or on-demand services, or B2B and SaaS marketing is strongly preferred • SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus • Familiarity with email platforms such as Klaviyo is a plus

🏖️ Benefits

• Comprehensive health benefits with paid time off • Remote work environment • Opportunity to build Herewith's growth and performance function from the ground up • Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners • Collaborative, mission-driven team environment