Senior Manager, Paid Media

🔥 1 minute ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

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Alliance Animal Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Private Equity Round on 2022-01

Consulting • Marketing • Logistics

Alliance Animal Health is a multi-site business partner to veterinarians across the US. The company supports veterinarians in maintaining their independent practices by providing essential resources and assistance in business operations. This partnership allows veterinarians to benefit from professional marketing, inventory management expertise, purchasing power, recruiting support, and financial resources, while still delivering personalized care. Alliance Animal Health emphasizes a culture of open communication and collaboration, promoting innovation in the veterinary field without compromising medical autonomy.

📋 Description

• Lead the Performance team’s day-to-day priorities, development, and initiatives • Lead weekly 1:1s with Paid Media Strategists to support performance, growth, development, and individual goals • Partner with the Director of Performance Marketing to translate business priorities and strategic direction into actionable plans • Coach strategists through complex performance and business challenges • Own paid media performance across an assigned portfolio of practices • Lead paid media strategy and performance for de novo practices through launch and established growth goals • Develop and evolve multi-channel paid media strategies to drive client acquisition • Lead performance improvement efforts for practices requiring additional support • Oversee implementation, technical setup, tracking, and attribution of paid acquisition channels • Lead prioritization and execution of regional and performance-related support initiatives • Own weekly and monthly paid media reporting to internal and external stakeholders • Build scalable processes improving consistency, efficiency, and execution across the Performance team • Serve as primary point of contact for paid media agency partners • Partner with cross-functional marketing teams to resolve practice-level performance challenges • Communicate performance, initiatives, timelines, priorities, and potential roadblocks to stakeholders • Identify and act on new opportunities, performance challenges, and evolving business needs

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent work experience • 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or related field • 3+ years of team leadership with a proven track record of leading high-impact teams of subject matter experts • Experience leading multi-channel paid advertising strategies from planning through launch to scale • Hands-on experience optimizing paid advertising campaign performance to achieve key business objectives • Strong project management and organizational skills with the ability to keep multiple projects moving at once • Strong attention to detail and experience building highly targeted paid advertising campaigns designed to reach the right audience and drive meaningful client acquisition • Comfortable using data and campaign results to make decisions and improve future work • Strong written and verbal communication skills, and capable of tailoring communication style based on the target audience • Collaborative, proactive, and excited to work in a fast-moving environment where priorities can evolve • Extensive experience working at scale in large agency or multi-location healthcare, veterinary, dental (DSO), or similar environments preferred • Experience building and executing paid marketing strategies for Emergency & Urgent Care medical services preferred • Deep subject matter expertise in paid advertising platforms (Google Ads, Meta Ads, etc.) and granular understanding of CTR, CVR, cost / conv, CPL, and CAC preferred • Experience cultivating positive partnerships with agencies, freelancers, developers, or other external partners preferred • Fully remote U.S.-based position; occasional travel required

🏖️ Benefits

• Bonus opportunity • Health benefits • Paid time off • Professional development opportunities • Ability to make a meaningful impact across a rapidly growing organization • Fully remote work arrangement • Occasional travel opportunities/requirements

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