Digital Content Planning & Development Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $98.1k - $150.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

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Allstate

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1931

💸 Finance

💰 Post-IPO Equity on 2014-01

Insurance • Finance

Allstate is an industry leader in providing insurance solutions, focusing on home, auto, device, and identity protection. With a commitment to customer well-being, Allstate aims to instill peace of mind and financial security for its customers. The company also emphasizes community impact and sustainability through various initiatives, showcasing their dedication to social responsibility and positive change.

📋 Description

• Lead content strategy for the corporate web experience aligned to business priorities and stakeholder needs. • Proactively identify whitespace, emerging narratives and audience-relevant stories from business priorities, data and cultural context. • Elevate storytelling through multimedia and innovative formats and experiences. • Oversee the creation, editing and publishing of best-in-class digital content. • Develop content frameworks that improve ranking, visibility and inclusion in AI-driven search and answer experiences. • Use data and insights to refine content strategies and prioritize improvements.

🎯 Requirements

• 5+ years of experience in digital content strategy, planning or development for corporate or enterprise websites. • Demonstrated story-finding and storytelling expertise and strong editorial judgment. • Proven experience driving Search Engine Optimization performance and familiarity with Generative Engine Optimization and Answer Engine Optimization best practices.

🏖️ Benefits

• Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. • Monthly connectivity reimbursement to help offset internet costs.