Creative Lead, Brand Design

🔥 12 hours ago

🏄 California, Colorado, +3 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote 🌲 Oregon – Remote ☕ Washington – Remote

💵 $125k - $160k / year

⏰ Full Time

🟠 Senior

👗 Brand Designer

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AllTrails

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

AllTrails is an app dedicated to outdoor enthusiasts, providing a comprehensive platform for exploring trails across countries, regions, cities, and parks. It offers features for creating and printing maps, exploring points of interest, and connecting with a community of outdoor lovers. AllTrails is committed to environmental sustainability, partnering with One Tree Planted and supporting initiatives like 1% for the Planet and Leave No Trace. The company encourages users to 'Find Your Outside' and connects a global community through its apps available in multiple languages.

📋 Description

• Set the tone for brand design and creative development at AllTrails • Execute highly crafted brand creative and campaigns while mentoring the team and modeling best practices • Lead the development of evergreen assets shaping the brand visual language, including art direction, graphic treatments, color, typography, illustration, photo/video, and motion • Partner with Design Leadership to evolve the AllTrails visual brand at scale • Concept and execute global integrated campaigns across digital, social, lifecycle, OOH, film, experiential, and in-product channels • Collaborate with Creative Leadership, marketing leads, and cross-functional stakeholders on campaigns that build love for the AllTrails brand and product • Make fast, confident design decisions grounded in project goals, audience insight, and business context • Lead design exercises and workshops and drive internal alignment on principles and ideas • Research business problems and develop core creative ideas that translate into successful executions • Contribute to a respectful, collaborative, and creative team environment

🎯 Requirements

• Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SaaS company, app, or digital product • Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer • Extensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfaces • Strong, precise execution of visual design fundamentals, including typography, layout, color, form, and composition • Outstanding portfolio demonstrating highly crafted design work and success building unique and interesting creative that resonates with audiences • Strong communication and presentation skills, including articulating and selling creative decisions and managing stakeholder feedback • Exceptional conceptual and brainstorming skills • Strong critical thinking skills, including self-editing, iterating, testing ideas, and providing constructive feedback • Extensive experience collaborating with copywriters, designers, and marketing strategists on campaigns and brand storytelling • Experience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to success • Highly developed aesthetic sensibility and taste, with deep knowledge of the current and historic creative landscape, design trends, and culture • Deep knowledge of Figma, Adobe CC, and other creative platforms and tools • Strong grasp of design systems and deploying flawless creative at scale • Empathy for the customer and individuals on a creative team • Experience with no-code design tools like Framer or Webflow is a bonus • Experience using AI tools such as Midjourney, Runway, Gemini and ChatGPT is a bonus • Passion for the outdoors or deep interest in outdoor culture is a bonus • Must be based in the United States • AllTrails is unable to offer visa sponsorship for this role • Successful completion of a background check required

🏖️ Benefits

• Competitive and equitable compensation, including ownership through equity and performance-based bonuses • Comprehensive health, dental, and vision coverage to support your physical and mental well-being • Unlimited PTO in addition to company holidays • Dedicated time once a month to test and improve our product through company-wide no-meeting days • Fully paid parental leave to birthing and non-birthing parents • 401k Match & access to financial wellness resources through Origin • Remote work stipend to help you design a comfortable and productive home office • Annual learning stipend to invest in your long-term professional growth and skills • Exclusive discounts on our subscriptions and merchandise for you and your friends & family • An authentic investment in you as a human being and a professional—we value your identity as much as your output