Digital Media Manager – ABM Specialist

Job not on LinkedIn

🔥 0 minutes ago

🥔 Idaho, Nevada, +2 more states – Remote

🥔 Idaho – Remote 🎰 Nevada – Remote 🌲 Oregon – Remote ☕ Washington – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Allytics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

📣 Marketing

🤝 B2B

🏢 Enterprise

Marketing • B2B • Enterprise

Allytics is a full-service marketing firm that helps technology and cloud companies define and communicate their product, cloud, and company stories. They offer business strategy, marketing and content creation, creative and design, web and app development, program management, and AI-focused marketing workshops. Allytics also provides targeted offerings such as Allytics Predictive Targeting (APT), an ABM Accelerator, webinar and event marketing boosters, and works with enterprise tech clients including Microsoft, Dell Technologies, Commvault, Barracuda, and Veeam.

📋 Description

• Support the development and optimization of account-based marketing (ABM) and lead generation programs • Build and refine custom audience targeting lists using predictive and intent-based tools • Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation • Set up, launch, and manage multi-channel digital campaigns across LinkedIn, Google Ads, content syndication, and paid email • Align campaigns with client objectives and optimize them across stages of the sales and marketing funnel • Manage media budgets across campaigns and vendors to maximize ROI and efficiency • Deliver insightful, client-ready reports with clear recommendations to improve results • Conduct A/B testing and experiment with targeting or messaging to improve conversion rates • Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior • Document best practices and contribute to reusable campaign templates • Support knowledge-sharing across the team • Provide thought leadership on emerging trends in targeting, media platforms, and campaign optimization • Partner with internal creative, tracking, and project management teams to ensure accurate implementation and data measurement

🎯 Requirements

• 4+ years of experience in B2B digital campaign management at a tech company or marketing agency • Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools • Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms • Proficiency in analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities • Ability to work independently in a remote environment while actively collaborating with cross-functional teams • Excellent communication and interpersonal skills, with a client-focused mindset and comfort navigating feedback • Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting • Strong interest in data storytelling and developing insights that influence campaign strategy • Experience with Google Tag Manager, lead scoring, or third-party data providers • Intermediate skills in Excel, Tableau (or similar BI tools), and Google Analytics • No visa sponsorship is available • Must live in Washington, Oregon, Idaho, or Nevada • Must be legally authorized to work in the U.S.

🏖️ Benefits

• Remote work model with in-person team-building activities • Paid Sick, Vacation, & Holiday time off • Medical, dental, vision & life insurance for benefit eligible and dependents • Employee Assistance Program • 401k