Head of Content, Media

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🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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Alpaca

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔌 API

💳 Fintech

₿ Crypto

API • Fintech • Crypto

Alpaca is a fintech company that provides a comprehensive brokerage and trading platform through a suite of APIs. These APIs enable developers and businesses to integrate algorithmic trading, app development, and embedded investing into their services. Alpaca offers services like trading in US stocks, ETFs, and cryptocurrency with options for local currency transactions. The company is recognized for its cyber security practices and is a member of FINRA and SIPC. Alpaca is ideal for fintech startups, broker-dealers, hedge funds, and other financial services looking to build sophisticated trading applications and platforms with minimal friction through their well-documented Broker API.

📋 Description

• Own the strategy and buildout of Alpaca as a recognized media brand, developing a differentiated editorial voice, recurring programming, and an engaged audience across financial services, investing, technology, and global markets • Manage the content team and build Alpaca’s AI-first content operating system and content flywheel • Build and own Alpaca’s podcast platform, including editorial direction, format, guest strategy, production, distribution, audience development, and performance • Develop podcast and video programming featuring executives, customers, partners, industry leaders, and other influential voices • Use original media programming to amplify product news, fundraising announcements, partnerships, customer stories, company milestones, and industry insights • Create original editorial franchises and repeatable formats across podcasts, video series, newsletters, interviews, research, events, and social content • Own the complete content and media lifecycle from planning and production through publishing, distribution, audience growth, measurement, and optimization • Transform company initiatives into content by partnering with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership • Leverage AI and automation for research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation • Build repeatable processes across blog posts, LinkedIn, X, video, podcasts, email newsletters, customer communications, websites, internal communications, presentations, and case studies • Own content distribution and audience development across owned, earned, executive, partner, and social channels • Craft executive thought leadership strategy and differentiated messaging for founders and senior leadership • Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies • Define and track success across brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and company growth • Build and lead a world-class content and media team over time

🎯 Requirements

• 10+ years of content marketing experience • 3+ years leading and building teams in a high-growth B2B technology or fintech environment • Outstanding storytelling and editorial judgment across multiple formats and channels • Exceptional operating ability and willingness to build the playbook • Deep understanding and track record of leveraging AI-native content creation tools and marketing automation • Experience developing executive thought leadership and category-defining narratives • Data-driven approach focused on business impact and cost efficiency • Comfortable collaborating remotely in an ambiguous, fast-moving environment • Clear communication skills to articulate strategy, align stakeholder priorities, and listen to feedback • Nice to have: experience in fintech, financial services, developer tools, or highly technical industries • Nice to have: hands-on experience building podcast-first or multimedia content programs • Nice to have: proven success standing up and leading a content team from an early stage • Nice to have: familiarity with the developer and investing infrastructure ecosystem

🏖️ Benefits

• Competitive Salary & Stock Options • Health Benefits • New Hire Home-Office Setup: One-time USD $500 • Monthly Stipend: USD $150 per month via a Brex Card