Director, Integrated Campaign Strategy – Planning

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $163k - $225k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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AlphaSense

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Debt Financing on 2022-06

Consulting • Healthcare • Marketing

AlphaSense is a market intelligence and search platform that empowers companies to unlock critical insights across an extensive universe of public and private content, including company filings, broker research, expert calls, and market trends. Its AI-driven technology affords users the ability to conduct comprehensive due diligence with speed and accuracy, reducing uncertainty and blind spots in decision-making. Trusted by major corporations, financial institutions, and asset management firms globally, AlphaSense serves sectors such as financial services, health care, and technology by providing generative AI-powered solutions that integrate internal proprietary data with external premium content.

📋 Description

• Define the campaign strategy and operating framework for AlphaSense’s marketing organization • Establish how campaigns are prioritized, scoped, briefed, planned, launched, and measured • Convert company priorities, product roadmap, customer insight, and market opportunity into well-defined campaigns • Define campaign theses, audiences, success criteria, content strategy, and offer strategy • Set channel-mix and budget-allocation strategy with channel owners • Build repeatable playbooks, briefs, and planning standards • Lead framework adoption through enablement, training, and change management • Hold program owners accountable for aligned plans and execution using indirect authority • Establish review cadences, communication structures, and governance • Build a culture of shared ownership, honest measurement, and continuous improvement • Define campaign accountability and report results • Partner with Marketing Operations on measurement models and dashboards connecting campaigns to pipeline, revenue, and core KPIs • Report campaign performance to leadership and share channel-owner insights • Optimize campaigns in real time and apply post-campaign learnings to future strategy • Improve marketing effectiveness, campaign speed, execution consistency, and spend efficiency

🎯 Requirements

• 12+ years of experience in high-growth, enterprise B2B SaaS marketing, including significant experience leading campaign strategy or integrated marketing at scale • Track record of defining and implementing a campaign framework across a large marketing organization, with demonstrable results • Experience at a pre-IPO company through IPO preferred, but not required • Ability to influence and hold accountable cross-functional teams not managed directly • Experience partnering across Product Marketing, Demand Gen, ABM, Brand, Content, Sales, Customer Success, and other cross-functional teams • Strong analytical skills and evidence-based measurement • Strategic judgment connecting business goals to campaign strategy, channel, and budget decisions • Executive presence and excellent communication • Fluency with the modern marketing stack and a point of view on using AI to increase team leverage preferred • Budget ownership experience is a plus

🏖️ Benefits

• Performance-based bonus • Equity • Generous benefits program • Equal-opportunity employment • Reasonable accommodation for qualified employees with protected disabilities • No candidate payment required for job applications, equipment, or training

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