Lifecycle Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🏈 Alabama, Alaska, +2 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🍂 Massachusetts – Remote 🗿 South Dakota – Remote

💵 $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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American College of Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

📚 Education

🏥 Healthcare

Education • Healthcare

American College of Education is a primarily online, accredited higher-education institution focused on affordable, career-oriented programs for adult learners. ACE offers a wide range of programs across degree levels — bachelor’s, master’s, education specialist (Ed. S. ), doctoral (Ed. D. , DBA), certificates, and micro-credentials — with strong emphasis on education, nursing, healthcare, business, and leadership fields. The college provides licensure pathways, partner solutions for K–12 schools, higher education and healthcare organizations, and student support services designed for working professionals seeking flexible, competency-focused credentials.

📋 Description

• Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students, drive action, and stabilize conversion rates • Own student journey communications from prospective inquiries through alumni engagement • Evaluate and report on campaign effectiveness metrics • Monitor lifecycle KPIs for applications, enrollments, and starts • Lead optimization of lifecycle communications using data-informed decisions • Ensure consistency of lifecycle communications across communication platforms • Partner with the Creative Manager to maintain brand standards • Develop testing strategies for personalized communications, targeted offers, and messages to improve student retention and program participation • Support academic and administrative leadership with data-driven insights and forecasts for strategic planning and decision-making • Manage stakeholders and drive key marketing initiatives with cross-functional teams • Communicate with students and ACE employees in real time using online and electronic media

🎯 Requirements

• Bachelor's degree in marketing, business management, or related field • 5+ years of experience in lifecycle marketing, preferably within higher education • Proven track record in strategic campaign development, execution, and analysis • Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior • Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions • Strong analytical skills for interpreting educational data and translating it into marketing strategies • Excellent communication skills and ability to lead initiatives and influence teams • Exceptional organization and time management skills • Strong analytical and problem-solving skills with high attention to detail • Ability to work independently with limited supervision and collaboratively with cross-functional teams • Ability to work under pressure and meet tight deadlines • Self-motivated, creative, efficient, collaborative, and team-oriented • Commitment to the College's Impact mission and civic engagement initiatives • Minimum remote internet bandwidth of 50 Mbps download and 5 Mbps upload • Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

🏖️ Benefits

• Annual bonus eligibility for all full-time employees • Medical, dental, & vision insurance • HSA and FSA options • Paid parental leave • Paid volunteer time • Tuition reimbursement & reduction programs • Generous PTO • 401k and employer match • Full-service wellness and EAP program • Employee recognition and awards programs • Employer paid life & AD&D insurance • Short-term disability • Employer paid long-term disability • Virtual first work environment • Inclusive work environment • Reliable internet service support requirements for remote work