Product Manager – Student Acquisition

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $145k / year

⏰ Full Time

⚪️ Entry-level

✅ Product Manager

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American College of Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

📚 Education

🏥 Healthcare

Education • Healthcare

American College of Education is a primarily online, accredited higher-education institution focused on affordable, career-oriented programs for adult learners. ACE offers a wide range of programs across degree levels — bachelor’s, master’s, education specialist (Ed. S. ), doctoral (Ed. D. , DBA), certificates, and micro-credentials — with strong emphasis on education, nursing, healthcare, business, and leadership fields. The college provides licensure pathways, partner solutions for K–12 schools, higher education and healthcare organizations, and student support services designed for working professionals seeking flexible, competency-focused credentials.

📋 Description

• Define and communicate product vision, strategy, roadmap, and success measures for the Student Acquisition value stream • Own the end-to-end prospect-to-started-student journey • Use research, journey mapping, funnel data, and stakeholder feedback to identify friction and improvement opportunities • Establish and monitor product objectives and KPIs including speed-to-lead, stage conversion, application completion, yield, cycle time, adoption, data quality, and operational efficiency • Prioritize initiatives based on business value, student impact, risk, cost, effort, dependencies, and strategic alignment • Translate business problems and desired outcomes into product requirements, acceptance criteria, and decision context • Partner with Product Owners and technology teams to sequence delivery, manage dependencies, validate releases, and confirm outcomes • Guide product discovery, experimentation, usability testing, and continuous optimization • Ensure consistent funnel definitions, lead qualification rules, attribution, consent, and data flow across channels and platforms • Own the integrated roadmap across CRM, marketing automation, digital experience, inquiry and application, communications, workflow, integration, analytics, and reporting • Evaluate platforms, vendors, and investment options; develop business cases and recommendations • Align Marketing, Enrollment, Admissions, Student Services, IT, and executive stakeholders • Partner with operational leaders on process design, service levels, adoption, training, change management, and peak enrollment readiness • Ensure compliance with FERPA, privacy, consent, accessibility, security, data governance, responsible AI, and other requirements • Communicate roadmap progress, product performance, financial impact, risks, dependencies, and decisions to executive and operational audiences

🎯 Requirements

• Bachelor's degree in business, technology, marketing, analytics, or a related field, or equivalent experience • Five or more years of experience in product management, digital product strategy, business technology, CRM, enrollment technology, or a related discipline • Experience owning product strategy and roadmaps across multiple platforms, business functions, and stakeholder groups • Experience with product discovery, customer research, journey mapping, experimentation, and data analysis • Strong working knowledge of CRM and lead management, marketing automation, digital experience, workflow, integration, analytics, and reporting capabilities • Ability to define product metrics, interpret funnel and operational data, build business cases, and evaluate value, cost, risk, and trade-offs • Experience partnering with Product Owners and Agile delivery teams • Executive-level communication, facilitation, negotiation, and stakeholder management skills • Experience with vendor evaluation, contract or service performance, implementation partners, and third-party platform dependencies • Knowledge of privacy, accessibility, security, data governance, and responsible AI considerations • Product management certification preferred but not required • Experience in higher education, student recruitment, enrollment, admissions, or a regulated consumer journey strongly preferred • Must support and embrace the College’s Impact mission • Exceptional communication, organization, time management, analytical, problem-solving, and attention-to-detail skills • Minimum 50 Mbps download and 5 Mbps upload internet bandwidth for remote work

🏖️ Benefits

• Annual bonus eligibility for all full-time employees • Medical, dental, & vision insurance • HSA and FSA options • Paid parental leave • Paid volunteer time • Tuition reimbursement & reduction programs • Generous PTO • 401k and employer match • Full-service wellness and EAP program • Employee recognition and awards programs • Employer-paid life & AD&D insurance • Short-term disability • Employer-paid long-term disability • Virtual-first work environment • Inclusive, family-like work environment