Marketing Specialist

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🌲 North Carolina, Pennsylvania, +1 more states – Remote

🌲 North Carolina – Remote 🔔 Pennsylvania – Remote ⛷️ Utah – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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AmeriLife

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1973

🏥 Healthcare

💼 Consulting

💸 Finance

💰 Secondary Market on 2022-06

Healthcare • Consulting • Finance

AmeriLife is a leading independent marketing organization and registered investment advisor in the United States. It provides comprehensive insurance and financial solutions to agents, advisors, and consumers, aiming to help people live longer, healthier lives. AmeriLife collaborates with numerous carriers, financial marketing organizations (FMOs), and industry experts to deliver health and financial solutions to millions of Americans annually. With a vast network of over 300,000 client-centered agents and advisors, AmeriLife offers advanced technology solutions and tools, like the Agent Xcelerator®, to enhance service quality and business growth. Their commitment to leadership is evident in their extensive distribution network and innovative partnership opportunities.

📋 Description

• Manage projects to ensure efficient and effective project management and development of marketing materials supporting business objectives • Serve as the designated marketing partner to assigned Crump business units • Develop and own annual marketing plans and strategies • Maintain a regular meeting schedule with key business unit leaders • Develop marketing deliverables including broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, website content, social media posts, trade show exhibits, and audio/visual presentations • Proofread and edit copy before final approval • Follow marketing and compliance review processes to obtain approvals and meet legal, regulatory, and branding requirements • Assist with designing and executing custom surveys to assess campaign effectiveness • Perform administrative functions including list management, inbox management, internal project management/project sharing, and recurring external emails • Host virtual events using company software such as Webex and develop ideas to increase interaction and attendee engagement

🎯 Requirements

• Effective interpersonal and written communication skills • Excellent customer service skills for internal and external customers • Effective time management and prioritization skills • Ability to manage multiple tasks simultaneously • Ability to work independently, in a team, and in a self-directed fashion • Experience with PCs in a Windows environment • Proficiency in Microsoft Office applications • Ability to analyze problems and develop solutions • Ability to communicate with individuals at all organizational levels • Bachelor's degree in marketing or communications, or equivalent education, training, and work-related experience • Two years of experience in a Marketing role • Proven project management experience • Ability to build relationships with teammates, clients, and vendors • Understanding of design capabilities and online content presentation options • Experience with marketing and communications best practices, including social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meetings and events • Strong writing, editing, and proofreading skills, including knowledge of and adherence to AP Style Guidelines • Basic understanding of the life insurance industry and ability to explain basic industry terms • Proficiency in Adobe Creative Cloud, primarily InDesign, Photoshop, Illustrator, and Dreamweaver • Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development • Ability and willingness to host virtual events using selected company software, including Webex, and provide creative ideas to increase interaction and attendee engagement • Experience with Marketo preferred • Experience with Microsoft Dynamics preferred • Prior marketing experience in the insurance industry preferred • Knowledge of Crump, its carriers, business partners, and affiliates preferred

🏖️ Benefits

• PTO • Medical insurance • Dental insurance • Vision insurance • Retirement savings • Disability insurance • Life insurance • Reasonable accommodations throughout the application and employment process