Senior Manager, Consumer Social Engagement and Content – Obesity and Related Conditions

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $149.3k - $202.1k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Lead social-first content strategy across branded and DSE initiatives • Translate audience insight and campaign priorities into platform-relevant ideas • Partner with Social Agency to develop native content for Meta, TikTok, and other priority platforms • Build content plans and calendars balancing campaign needs, cultural relevance, audience value, and ongoing social presence • Ensure social content reflects appropriate branding, messaging, and DSE role • Own creator and influencer strategy and partnerships across branded and DSE work • Identify creators aligned with audience needs and brand strategy • Develop creator briefs, partnership approaches, content expectations, and measurement plans • Coordinate creator activity with corporate affairs, campaign, social-first content, activation, and media amplification plans • Develop commenting strategy, response principles, escalation pathways, and partner coordination • Lead social listening and translate cultural, audience, and platform signals into content and engagement opportunities • Establish processes for community interaction, moderation, and issue escalation • Use listening and engagement learning to improve content relevance and future social planning • Lead Social Agency and other social partners through briefs, feedback, and accountability for quality and delivery • Partner with Digital Engagement on branded paid-social strategy and social-story destinations • Partner with Media & Activation on amplification and investment • Define social content and engagement measures with analytics partners and report performance and learning • Ensure content, creator partnerships, and engagement plans follow review, disclosure, privacy, and governance processes

🎯 Requirements

• Doctorate degree and 2 years of Marketing/Sales experience OR Master’s degree and 4 years of Marketing/Sales experience OR Bachelor’s degree and 6 years of Marketing/Sales experience OR Associate’s degree and 10 years of Marketing/Sales experience OR High school diploma/GED and 12 years of Marketing/Sales experience • Demonstrated experience leading social strategy, platform-native content, and creator or influencer programs • Strong understanding of Meta, TikTok, and changing social behaviors and formats • Experience with social listening, community management, commenting strategy, or moderation • Ability to lead creative agency partners and work across brand, media, Corporate Affairs, and HCP teams • Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Career development opportunities • Work/life balance support

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