Senior Manager – GEO Strategy, Operations

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $143.6k - $194.3k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Orchestrate Generative Engine Optimization (GEO) strategy and activation across the USBO portfolio • Translate enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners • Serve as the primary GEO partner for USBO • Work directly in assigned GEO platforms • Lead recurring cross-functional reviews • Translate GEO findings into marketing and communications actions • Ensure follow-through across U.S. brand teams • Translate enterprise GEO strategy into priorities for USBO brands and align stakeholders around high-value opportunities • Identify GEO opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority • Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders • Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness • Apply enterprise GEO processes, governance, standards, and measurement across the portfolio • Coordinate GEO priorities and planned activity across USBO brands • Review platform findings, identify business implications, and initiate follow-up actions • Align decisions and owners, document actions, and follow through on delivery and escalations • Incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness • Interpret GEO reporting, monitor performance, and identify optimization opportunities • Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs

🎯 Requirements

• Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Master’s degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Bachelor’s degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Associate’s degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience • Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives • Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability • Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions • Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization • Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows • Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible