Senior Marketing Manager, Peer-to-peer

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $149.3k - $202.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Support the HCP Lead in translating brand strategy, customer insights, thought leader perspectives, and field input into peer-to-peer strategic priorities, engagement plans, and executional roadmaps • Develop and quarterback the TAVNEOS peer-to-peer engagement strategy • Lead assigned peer-to-peer initiatives from strategy through execution • Lead cross-functional peer-to-peer workstreams across Brand, TLLs, Sales, Medical Affairs, Marketing Operations, agency, and enterprise partners • Build working relationships with speakers, faculty, and influential HCP stakeholders • Identify, engage, onboard, contract, train, and support thought leaders and faculty • Steward speaker program content and peer-to-peer promotional assets • Support congress strategy and execution, including product theaters, speaker engagement, promotional opportunities, and field support • Measure, track, and analyze program performance, thought leader feedback, customer engagement, speaker effectiveness, target participation, and KPIs • Lead materials through MAC review and manage agency/vendor workstreams, SOWs/POs, contracting workflows, timelines, budget inputs, risk mitigation, and execution • Monitor the AAV treatment landscape, customer feedback, competitor activity, scientific trends, and peer-to-peer best practices • Leverage enterprise-approved AI tools to improve efficiency, insight synthesis, content development, and execution • Identify test-and-learn opportunities for thought leader engagement, speaker program effectiveness, congress impact, and customer education

🎯 Requirements

• Doctorate degree and 2 years of marketing experience, preferably in the biotech/pharma or health care space, Or Master’s degree and 4 years of marketing experience, preferably in the biotech/pharma or health care space, Or Bachelor’s degree and 6 years of marketing experience, preferably in the biotech/pharma or health care space • Experience leading cross-functional initiatives from strategy through execution • Ability to translate clinical data, customer insights, and field feedback into clear, compliant, and actionable HCP content • Ability to think strategically about peer-to-peer engagement and recommend new approaches • Strong collaboration skills across Marketing, HCP Promotions, Omnichannel, Sales, Sales Training, Medical Affairs, Legal, Regulatory, Compliance, CD&A/BAI, Value & Access, TLLs, agency teams, and enterprise partners • Comfort engaging with field teams, TLLs, and enterprise partners • Understanding of how personal promotion, peer-to-peer, and omnichannel tactics work together • Strong written and verbal communication skills • Customer-first mindset focused on serving patients and supporting high-quality HCP engagement • Comfortable operating in a matrixed environment with evolving priorities, feedback, and ambiguity • Experience with speaker bureau operations, congress execution, advisory boards, omnichannel, peer-to-peer, or specialty/rare disease marketing is a plus, but not required

🏖️ Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models, including remote work arrangements, where possible • Career development opportunities • Work/life balance • Diverse and inclusive community of belonging