Field Marketing Director

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Amplify

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📚 Education

☁️ SaaS

💰 Series C - Amplify Education on 2023-05

Education • SaaS

Amplify is a K–12 educational technology and curriculum company that builds next-generation, research-aligned curricula, assessments, and instructional tools for literacy, math, and science. Their offerings include core curricula (Amplify CKLA, Amplify ELA, Amplify Science), assessment and intervention products (mCLASS, Boost Reading, Boost Math), and digital/math resources (Amplify Desmos Math), plus tutoring and teacher professional learning resources. Amplify emphasizes the Science of Reading, provides an integrated digital platform for districts and teachers, and serves thousands of school districts and millions of students and teachers worldwide.

📋 Description

• Define, develop, and oversee execution of a comprehensive regional go-to-market strategy • Support the sales team in achieving short- and long-term revenue targets and territory goals • Lead regionalized campaign plans, strategic and tactical adoption plans, multi-channel promotional strategies, territory-specific messaging and positioning, collateral, events, conferences, and sponsorships • Collaborate with Sales Leadership to develop and maintain detailed knowledge of regional needs, gaps, obstacles, and opportunities • Develop and deliver regional sales events and meetings • Build relationships with sales and marketing leaders, Account Executives, and Per Diems across the region • Manage marketing strategy and activities for current and upcoming state adoptions, including market research, messaging, collateral, pre-work, state submissions, sampling, district evaluation, piloting, and selling • Provide field input to Product Marketing to inform national messaging and marketing activities • Manage responses to district questionnaires and product rubrics • Lead regional marketing tactics supporting prospecting, lead generation, pipeline building, and opportunity advancement • Monitor regional adoptions, RFPs, policy changes, requirements, and developments

🎯 Requirements

• Bachelor’s degree • 5+ years of professional experience in sales within the education publishing industry • 5+ years of professional experience in marketing within the education publishing industry • 5+ years of professional experience and success in managing complex projects • Experience developing and executing campaigns that drive sales • Experience with prospecting, lead generation, pipeline building, and closing opportunities • Experience writing RFPs and/or rubric responses • Experience writing marketing copy, informing and influencing design, managing print production, coordinating print and digital marketing activities, and managing events • Experience collaborating with Product Development, Product Management, and Marketing Services teams • Intermediate to advanced proficiency with the Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms such as HubSpot and Pardot, WordPress, Adobe, Zoom, and Slack • Exceptional written and verbal communication skills • Exceptional interpersonal skills • Exceptional leadership skills with experience managing people • Ability to travel 15–20% of the time • Ability to work in the United States and satisfy employment verification requirements if hired

🏖️ Benefits

• Commission • 401(k) plan • Competitive health insurance • Mental health options • Basic life insurance • Paid time off • Parental leave • Access to best-in-class development programs • Remote work arrangement • In-person onboarding or periodic visits to headquarters in New York as required