Manager, Email Marketing Analytics

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

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Amsive

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

Marketing • Advertising • Data Science

Amsive is a data-led performance marketing agency committed to enhancing ROI through innovative customer acquisition, engagement, and communications solutions. As a full-service marketing partner, Amsive offers a comprehensive suite of strategic marketing services, including direct mail, digital media, SEO, social media, creative content, data intelligence, and advanced analytics. Utilizing their proprietary Audience Science™ platform, Amsive specializes in identifying and connecting with the best customers for their clients, ensuring optimized marketing spend and measurable growth results. With expertise in crafting data-driven, audience-first strategies, they help brands navigate the complex marketing landscape and achieve exceptional results.

📋 Description

• Serve as the primary expert in email analytics and work closely with the email team • Own email performance analysis across campaigns, audiences, segments, and lifecycle programs • Investigate complex questions involving audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness • Recommend improvements to targeting, segmentation, messaging, cadence, and testing • Guide testing and measurement strategies by defining hypotheses, success metrics, audience groups, and holdouts • Build and maintain dashboards and performance reports explaining results, implications, and recommended actions • Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues • Present findings to clients, answer performance questions, and collaborate with client analytics teams • Establish measurement standards, document approaches, improve processes, and help colleagues interpret email performance • Balance recurring reporting with deeper investigations across client programs • Work as a hands-on individual contributor supporting client email programs

🎯 Requirements

• 5+ years of experience in Email Services, Marketing Analytics, or a similar field • Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs • Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement • Experience analyzing engagement trends, contact frequency, and audience fatigue • Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations • Proficiency in SQL for accessing, joining, analyzing, and validating data • Experience with email platforms such as Salesforce Marketing Cloud, Iterable, Klayvio, Braze, HubSpot, or similar • Experience creating dashboards and reports using business intelligence or data visualization tools • Ability to troubleshoot reporting discrepancies and collaborate with technical teams on resolution • Ability to translate complex findings into clear, practical recommendations • Strong communication and presentation skills, including experience working directly with clients • Comfort working in a small team, taking ownership, and balancing hands-on work with strategic thinking • Preferred: agency experience supporting multiple client email programs • Preferred: familiarity with enterprise email platforms and their reporting and data structures • Preferred: experience connecting email engagement with CRM, conversion, revenue, or other business outcomes • Preferred: experience improving reporting processes through automation • Preferred: knowledge of AMPscript, HTML5, JavaScript, CSS3, SQL, and Figma • Bachelor's degree in communications, marketing, or a similar field is preferred • Candidates must live in the United States and work EST or CST time zones • Amsive does not provide sponsorship opportunities

🏖️ Benefits

• Unlimited Vacation Time • Annual Sick Days • Annual Personal Days • 11 Paid Holidays • Dental insurance • Vision insurance • Health insurance • 401(k) with company match program • Paid Parental Leave • Remote work arrangement

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