Email Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

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Made4net

WebsiteLinkedInAll Job Openings

51 - 200 employees

📦 Logistics

☁️ SaaS

🏢 Enterprise

💰 Private equity on 2021-02

Logistics • SaaS • Enterprise

Made4net is a software company that provides warehouse management and supply chain execution solutions for companies that operate distribution centers and logistics operations. Its products enable visibility and control of inventory, order fulfillment, and warehouse processes and are deployed as enterprise-class, often cloud-capable solutions that integrate with ERPs and automation systems. Made4net’s customers are typically retailers, distributors, manufacturers and third-party logistics providers looking to optimize warehouse and distribution operations.

📋 Description

• Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists • Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows • Build polished, responsive emails using approved content and creative assets • Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences • Execute A/B tests across subject lines, email content, CTAs, audiences, and send times • Maintain email database health, including list hygiene, suppression lists, and contact data quality • Ensure email marketing compliance with CAN-SPAM, GDPR, and deliverability best practices • Troubleshoot execution issues and ensure emails, forms, and workflows function correctly • Monitor and manage the general marketing inbox (hello@) • Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions • Build and maintain HubSpot dashboards and reports to track email and automation performance • Analyze results and identify opportunities to improve engagement and conversions • Recommend and implement improvements to workflows, automation, personalization, and execution • Stay current on HubSpot capabilities, platform updates, and email marketing best practices • Coordinate assigned marketing projects and initiatives across the department • Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current • Follow up with team members and stakeholders to keep deliverables on schedule • Identify bottlenecks and risks early, and help resolve execution issues • Organize project kickoffs and check-ins as needed • Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership

🎯 Requirements

• Bachelors degree required • 5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot • Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting • Experience building drip campaigns, automated nurture programs, and conditional branching workflows • Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices • Experience with A/B testing, reporting, and performance optimization • Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet) • Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines • Strong communication skills and comfort following up with stakeholders across the team • Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders • HubSpot certifications are a plus • Basic HTML/CSS for email is a plus

🏖️ Benefits

• Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being • Generous paid time off policy • Company-matched 401(k) retirement plan • Tuition reimbursement program • Employee assistance program providing confidential counseling and support services • Discretionary employee bonus program • Employee Discounts and perks through our PEO