Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Amwell

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Amwell (previously known as American Well) is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. The Company offers a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, behavioral health, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 240 health systems comprised of 2,000 hospitals and 55 health plan partners, reaching over 80 million lives.

📋 Description

• Drive commercialization of Amwell’s healthcare technology-enabled care solutions • Execute high-impact go-to-market initiatives • Enable enterprise sales teams and support strategic deals and RFP responses • Translate complex product and clinical capabilities into differentiated, outcome-driven messaging • Develop and refine platform positioning for the payer market • Define go-to-market strategy, target segments, launch sequencing, and success metrics • Coordinate launches across Product, Sales, Marketing, and Customer Success • Lead go-to-market initiatives for new products, capabilities, and payer-market expansions • Develop thought leadership on payer market trends • Partner on pricing and packaging strategy • Create launch messaging, sales tools, enablement materials, executive-ready materials, and payer-facing resources • Support RFP responses with differentiated messaging and positioning • Maintain reusable messaging frameworks, competitive battlecards, and positioning guidance • Track and analyze launch and enablement performance • Monitor payer and digital health market trends and synthesize insights • Partner with Product on roadmap priorities and launches • Align campaign messaging with payer positioning alongside Performance Marketing • Develop proof points and outcomes-driven narratives with Customer Success and clinical teams • Coordinate internal training and field readiness with Sales Enablement • Deliver high-impact launches, field adoption, differentiated sales messaging, compelling RFP positioning, and actionable competitive insights

🎯 Requirements

• 8+ years of product marketing or related B2B marketing experience • Deep fluency in healthcare IT, digital health, or payer markets • Demonstrated experience supporting enterprise sales organizations and complex deal cycles • Proven ability to translate technical capabilities into clear buyer value • Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments • Strong cross-functional leadership and project management skills • Excellent written and verbal communication skills • Candidates for this role are required to complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process • Completion of identity verification is a condition of continuing in the recruitment process

🏖️ Benefits

• Flexible Personal Time Off (Vacation time) • 401K match • Competitive healthcare, dental and vision insurance plans • Paid Parental Leave (Maternity and Paternity leave) • Employee Stock Purchase Program • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program • Free Subscription to the Calm App • Tuition Assistance Program • Pet Insurance • Virtual-first work environment • Work-life flexibility, including Summer Fridays and designated Mental Health Days • Opportunities to stretch and learn • Generous total rewards packages