Senior Product Marketing Manager

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Logo of Pendo.io

Pendo.io

501 - 1000 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $110M Secondary Market on 2021-11

SaaS • Enterprise • Artificial Intelligence

Pendo. io is an AI-powered product experience platform that helps companies improve software experiences for both customers and employees. It offers a suite of tools including product analytics, in-app guides, session replay, and user feedback to optimize digital adoption and drive user engagement. Pendo's platform is designed to enhance user experience, increase product-led growth, and streamline digital workplaces through personalized communications and insights. The platform is utilized by tech-savvy teams to efficiently onboard users and manage SaaS portfolios, all while providing strategic data insights for better decision-making.

📋 Description

• Own and maintain clear, concise, and impactful solutions messaging for the Enterprise market • Translate Pendo’s product capabilities into value-driven narratives for Enterprise buyers • Collaborate with Product, PMM, Sales, and Marketing to package and position Pendo’s offerings • Bring field feedback into product conversations • Support solutions marketing, growth-hacker-style experiments, and demand generation • Leverage AI tools, workflows, and agents to accelerate research, content creation, and go-to-market execution • Conduct market research to define Enterprise needs and opportunities • Use research insights to shape messaging, campaign direction, and sales conversations • Partner with Enterprise Sales and participate in strategic Enterprise deals with product and solutions expertise • Test, learn, and adapt messaging and campaigns • Develop presentations, white papers, case studies, and other Enterprise collateral • Contribute to competitive intelligence, pricing considerations, and Enterprise enablement programs • Elevate and accelerate Pendo’s Enterprise marketing strategy and execution

🎯 Requirements

• Proven track record of building and shipping product marketing work • Experience creating, testing, and adapting product marketing work in fast-moving, high-growth, startup, or similarly ambiguous environments • AI fluency and comfort using AI tools or workflows to improve research, content creation, and execution • Ability to operate in ambiguity and flex into solutions marketing, growth, and demand generation • Ability to translate technical product features into compelling, value-driven buyer solutions • Experience conducting market research and competitive analysis • Experience developing targeted messaging • Strong collaboration and communication skills across Product, Sales, and Marketing • Excellent written and verbal communication skills • Ability to travel occasionally • Nice-to-have: experience building AI agents or workflows • Nice-to-have: Enterprise marketing, Enterprise sales motions, or strategic Enterprise deals experience • Nice-to-have: competitive intelligence, pricing, or Enterprise enablement experience • Nice-to-have: Enterprise-facing presentations, white papers, and case studies experience

🏖️ Benefits

• $0 premium health insurance options • Employer-heavy coverage in the United States • Strong 401(k) match • Equity • Flexible time off • Equal opportunity workplace • Reasonable accommodations during the recruitment process

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