VP of Marketing

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Analyst1

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔒 Cybersecurity

🤖 Artificial Intelligence

🏥 Healthcare

Cybersecurity • Artificial Intelligence • Healthcare

Analyst1 is a cybersecurity intelligence platform that enhances security operations by improving threat detection and response through data analysis and reporting. The platform aids cybersecurity analysts, incident responders, and chief information security officers in recognizing patterns, assessing risks, and managing vulnerabilities. With features like automated threat intelligence collection, vulnerability tracking, and incident response support, Analyst1 equips organizations to proactively defend against cyber threats and streamline their security processes.

📋 Description

• Lead the evolution of Analyst1’s marketing strategy as the company expands its market position, evolves go-to-market strategies, and accelerates growth across commercial and government markets • Own digital, demand generation, content and product marketing, brand, communications, social media, channel marketing, operations, and the website • Craft enterprise-focused value propositions, differentiated messaging, and channel strategies • Own the full demand generation lifecycle from event or campaign creation through lead follow-up, pipeline nurturing, tracking, and conversion to Sales • Use data analytics and AI to evaluate marketing program performance, refine messaging, optimize the marketing funnel, and measure initiative success • Partner with Sales, Product, SDR, and Channels teams to align marketing efforts with sales objectives • Develop go-to-market strategies for new initiatives and products targeting enterprise customers • Define, own, measure, track, and report marketing KPIs tied to revenue growth • Continuously optimize campaigns and marketing processes based on data • Stay current with emerging marketing trends, technologies, and best practices • Experiment with and implement new marketing initiatives and AI to drive growth and differentiation

🎯 Requirements

• 8–10+ years of marketing leadership experience, ideally in B2B SaaS and cybersecurity • Proven track record leading marketing strategy and execution to drive revenue growth from $10 million to $50 million or more • Experience scaling a company into the enterprise market • Experience executing comprehensive, integrated growth strategies • Expertise in demand generation, funnel optimization, and multi-channel marketing strategies • Hands-on experience with modern marketing tools and technologies • Strong product marketing skills, including ICP, positioning, messaging, value propositions, segmentation, vertical marketing, analyst relations, thought leadership, customer insights, competitive analysis, battle cards, and informing the product roadmap • Ability to measure and track campaign effectiveness and convert leads into sales • Exceptional leadership, collaboration, and communication skills • Track record of building and managing high-performing teams • Ability to design, execute, and optimize scalable marketing processes • Ability to implement AI to drive measurable business results • Demonstrated use of analytics and insights to optimize performance • Experience in the cyber threat intelligence market is a bonus • This position does not provide sponsorship

🏖️ Benefits

• Competitive salary + Bonus / Commission • Remote-First Culture • Flexible Time Off Policy • 401(k) • Life Insurance • Pet Insurance • Pre-paid Legal Aid Options • Fully funded medical coverage • Fully funded dental coverage • Fully funded vision coverage • Week off from Christmas through New Year’s Day • Continuous Learning • Invest in People