Product Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Logo of Anza

Anza

11 - 50 employees

₿ Crypto

🌐 Web 3

Crypto • Web 3

Anza is a Solana-focused blockchain R&D lab and validator operator that develops core protocol software and tooling to advance blockchain performance, scalability, and network health. Its projects include Agave (a high-performance Solana validator client), the Alpenglow consensus protocol, developer frameworks and SDKs (Pinocchio, P-Token, Codama, Solana Kit), and optimized on-chain programs. Anza also collaborates with teams as engineering partners to build, launch, and maintain resilient Web3 protocols.

📋 Description

• Drive sales growth and platform adoption through clear positioning, compelling content, and sales enablement • Project manage cross-functional teams to plan and execute launches for product features, service offerings, and go-to-market strategy changes • Write product release materials, demo scripts, and knowledge center articles • Track launch impact, win rates, and sales asset usage to refine positioning and enablement • Maintain Anza’s value proposition and create audience-appropriate messaging for products and personas • Develop and maintain customer persona segmentation • Lead competitive positioning and maintain knowledge of Anza’s competitive landscape • Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points • Serve as the daily point person for sales on the demo environment, positioning, and customer proof points • Conduct customer interviews and develop case studies, testimonials, references, and videos • Build and maintain a library of customer proof points organized by vertical, persona, and success metric • Create webinar slide content and moderate prospect and client webinars • Coordinate internal subject-matter experts and client speakers • Create videos for the platform user knowledge center • Act as marketing’s primary liaison to the product team • Advise on in-platform terminology and UX copy • Identify new visuals needed for websites, collateral, emails, social media, and other channels

🎯 Requirements

• Bachelor’s degree • 3–5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end • Experience leading cross-functional GTM teams for product launches or releases • Experience leading sales and internal training • Experience conducting customer interviews • Experience moderating and creating webinar content • In-depth knowledge of product marketing best practices and commitment to staying current on trends • Strong collaboration and interpersonal skills • Strong organizational and project management skills • Analytical mindset and comfort with data • Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts • Nice to have: 2+ years of solar or energy storage industry experience • Application requirements: 1 launch or release plan; 1 sales training or enablement asset; 1 messaging or positioning document

🏖️ Benefits

• Attractive equity program • Medical, dental, vision, health, life, and disability insurance • Comprehensive wellness program • 401(k) plan with company match and immediate vesting • Continuing education and professional development assistance • Self-managed flexible work schedules • Self-managed time-off policies

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