Director, Pricing and Campaigns Specialist

Job not on LinkedIn

🔥 34 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 21 days.
• No salary listed.

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American Public Education, Inc. (APEI)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

📚 Education

👥 B2C

Education • B2C

American Public Education, Inc. (APEI) is a mission-driven, for-profit higher education services provider that delivers affordable, innovative degree and certificate programs to working adults, military service members and veterans, nurses, and other professionals. Through its wholly owned subsidiaries — American Public University System (American Public University and American Military University), Rasmussen University, and Hondros College of Nursing — APEI offers online, on-campus and workplace education focused on career-oriented programs and public service communities. The company is headquartered in Charles Town, West Virginia and emphasizes accessibility and support for adult learners and the military community.

📋 Description

• Build a new pricing, scholarship, promotion and cross-sell / upsell capability across Health+, Military+ and B2B • Develop pricing and scholarship / grant recommendations by program and segment • Analyze price sensitivity, competitor pricing and net tuition to grow starts while protecting margin • Own the annual offers and promotions calendar • Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance • Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams • Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM • Equip Enrollment / Admissions advisors to communicate offers clearly and consistently • Establish cross-sell / upsell strategies, including certificate-to-degree, bachelor's-to-master's, alumni and stackable credentials • Partner with Marketing Intelligence & Data to model lifetime value and target students likely to continue their studies • Design offer A/B tests and quantify incremental starts, revenue and cost • Track offer ROI and scholarship spend against budget; retire offers that do not pay back • Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance • Perform other duties as assigned

🎯 Requirements

• 8+ years in pricing, revenue management, promotions or lifecycle marketing • Strong commercial acumen, including price sensitivity, discounting, lifetime value and payback • Experience running multi-channel campaigns with CRM / marketing automation • Fluency in Excel and business cases • Knowledge of higher-education financial aid rules, such as Title IV and military Tuition Assistance, is a plus • SQL / Tableau experience is a plus • Bachelor's degree required • CPA, CFA, or MBA preferred • Student-obsessed; removes friction from enrollment • Hypothesis-driven; scales only what is incremental • Speed with discipline; protects margin and compliance • Collaborative, integrated with Operations and Academics

🏖️ Benefits

• Equal opportunity employment policy • Additional compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements

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