Director, Media – Americas

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $226k - $268.5k / year

⏰ Full Time

🔴 Lead

👔 Director

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Incubeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🍽️ Food & Beverage

🏥 Healthcare

Consulting • Food & Beverage • Healthcare

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

📋 Description

• Lead Incubeta’s media function across the US and Mexico • Own people, quality, results, contribution margin, and utilization of media delivery for Americas clients • Report directly to the COO • Lead the US Channel Leads and Mexico-based Media Execution team, including its managers • Set goals, priorities, expectations, operating models, and accountability across the media team • Own hiring, onboarding, performance management, career development, capacity planning, and workload allocation • Build an integrated US–Mexico team culture and maintain consistent execution standards across both markets • Define campaign setup, trafficking, optimization, reporting, and account-management standards • Establish QA frameworks, conduct account and channel audits, identify root causes of quality issues, and report quality trends to the COO • Translate Global Media standards and platform best practices into playbooks, SOPs, workflows, and controls • Standardize media delivery and drive continuous improvement, automation, and AI-assisted delivery • Replace manual reporting with automated data pipelines and dashboards • Evaluate tool payback, pilot new workflows, and retire tools that do not pay back • Act as the link between the Global Media Capability team and the Mexico execution team • Monitor platform releases, policy changes, and product updates and update internal processes • Serve as senior escalation point for media clients • Partner with Client Services and Sales to retain and grow client relationships and expand media scope • Own media contribution margin and utilization; support pricing, scoping, new business pitches, proposals, and SOWs • Provide data-backed client health, risk, and growth insights to the COO • Ensure consistent execution quality for US and Mexico clients while adapting to genuine market differences

🎯 Requirements

• Based in the US • Deep, hands-on experience delivering media for US-based clients • True in-platform experience across Google Ads, DV360, CM360, Meta/Facebook, LinkedIn, and other standard media platforms • Experience leading and developing high-performing teams across the US and Mexico • Experience with campaign setup, trafficking, optimization, reporting, and account management • Experience establishing quality assurance frameworks, conducting audits, and tracking quality metrics • Experience translating global media standards into playbooks, SOPs, workflows, and controls • Experience with platform automation, AI-assisted delivery, scripts, automated rules, anomaly alerts, and AI agents for QA and reporting • Experience with BigQuery and Looker Studio or comparable automated data pipelines and dashboards • Understanding of media contribution margin, utilization, pricing, scoping, time tracking, and account profitability • Ability to travel regularly to Mexico • Ability to work without employment visa sponsorship; Incubeta does not offer employment visa sponsorships upon hire or in the future • Quality obsession, operational rigor, market fluency, people leadership, continuous improvement, clear communication, commercial ownership, executive presence, and builder mindset

🏖️ Benefits

• Opportunities to earn more over time based on individual and company performance • Regular in-person time with the team in Mexico • Travel to Mexico for team collaboration

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