Lifecycle & Retention Marketing Manager, Ecommerce, Membership

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ARB Interactive

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🎮 Gaming

🛍️ eCommerce

👥 B2C

Gaming • eCommerce • B2C

ARB Interactive is a dynamic company that powers innovations in consumer technology. Their flagship product, Modo Casino, is a free-to-play gaming platform that offers a wide array of casino games for players seeking excitement anytime, anywhere. The company also boasts a partnership with Publishers Clearing House, providing a platform for casual gaming and sweepstakes prizes, thereby engaging a large user base. ARB Interactive is focused on building a vibrant ecosystem of consumer technology innovations to enhance user experience.

📋 Description

• Own the lifecycle roadmap and identify the biggest opportunities across the customer journey • Build and optimize automated flows directly in Klaviyo, including trigger and event logic, segmentation, entry/exit and suppression rules, email/SMS coordination, and personalization • Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value • Run membership programs covering onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades • Run a structured testing program with hypotheses, target KPIs, documented learnings, and next steps • Own the campaign calendar and QA process during promotional periods and sweepstakes deadlines • Own lifecycle reporting connecting CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV • Audit the current lifecycle and Klaviyo setup and map the customer journey during the first 90 days • Set baseline KPIs and launch or improve priority evergreen flows • Demonstrate measurable progress on at least one major conversion or retention metric

🎯 Requirements

• 5+ years in lifecycle, CRM, retention, or ecommerce marketing • Deep hands-on Klaviyo experience, including building complex flows from strategy through implementation • Email and SMS experience in an ecommerce and/or subscription/membership business • Track record of measurably improving retention, repeat purchase, conversion, churn, or LTV • Strong analytical skills and experience running structured A/B tests • Shopify or Shopify Plus experience • Excellent attention to detail and QA discipline • Ability to work independently and drive own priorities • Experience in sweepstakes, rewards, loyalty, or promotional ecommerce is nice to have • Experience with membership platforms such as Appstle, Skio, or Recharge is nice to have • Experience with CRM migrations, building a Klaviyo program from scratch, or Meta audience activation from CRM data is nice to have • Must be legally authorized to work in the location where the position is based; sponsorship requirement is assessed in the application