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Senior User Acquisition Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on ARB Interactive's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of ARB Interactive

ARB Interactive

51 - 200 employees

Founded 2022

🎮 Gaming

🛍️ eCommerce

👥 B2C

Gaming • eCommerce • B2C

ARB Interactive is a dynamic company that powers innovations in consumer technology. Their flagship product, Modo Casino, is a free-to-play gaming platform that offers a wide array of casino games for players seeking excitement anytime, anywhere. The company also boasts a partnership with Publishers Clearing House, providing a platform for casual gaming and sweepstakes prizes, thereby engaging a large user base. ARB Interactive is focused on building a vibrant ecosystem of consumer technology innovations to enhance user experience.

📋 Description

• Assess Modo Casino, Modo Boxes, and upcoming futures product launches to understand current performance • Analyze channel performance and identify opportunities to scale • Manage user acquisition across Facebook, Instagram, Snapchat, TikTok, Google Ads, demand-side platforms, connected TV, and radio/podcasts • Own Google Search campaigns from ideation through reporting • Create ad creative using AI tools such as Higgsfield • Use Claude for analysis, reporting, copy ideation, and workflow development • Monitor CPI, CPA, LTV, and ROI and manage acquisition budgets • Test creative, landing pages, and targeting, and act on performance insights • Identify new channels and tools to expand the acquisition mix • Collaborate with marketing, product, and analytics teams • Present results and recommendations to stakeholders • Introduce AI tools that improve team efficiency

🎯 Requirements

• 3+ years managing and optimizing user acquisition campaigns • Experience ideally in mobile gaming or social casino • Experience running Google Search campaigns at scale with demonstrated results • Experience using AI tools such as Higgsfield or similar creative tools, and Claude or a similar AI assistant • Familiarity with attribution and analytics platforms such as Google Analytics, AppsFlyer, Adjust, or Singular • Ability to turn data into clear decisions and explain them well • Ability to work independently and manage multiple projects in a fast-paced startup environment • Experience with paid social, programmatic, or affiliate acquisition channels is a plus • Familiarity with the social casino market and player behavior is a plus • Must be legally authorized to work in the location where the position is based • Must disclose any restrictive covenant agreements that could limit ability to perform the role

🏖️ Benefits

• AI-assisted recruitment tools used for skills matching, assessments, and interview note-taking • Equal opportunity employer committed to diversity and inclusion

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