User Acquisition Manager – PLG

🔥 9 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ArcSite

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

Construction • Engineering • Architecture

ArcSite is a versatile mobile CAD application designed to streamline project planning and execution for various industries, particularly construction and engineering. It allows users to create precise and accurate drawings on-the-go, capturing site data and generating material calculations, estimates, and job reports effortlessly. ArcSite integrates with popular project management tools and CRM systems, enhancing collaboration and data collection processes. Used extensively in fields like architecture, engineering, and contracting, it provides customizable solutions to fit specific industry needs. ArcSite is available on iOS, Android, and Windows platforms, offering a comprehensive suite of tools for teams of all sizes, from individual professionals to large enterprises.

📋 Description

• Develop and execute user acquisition strategy for ArcSite’s product-led growth motion • Identify opportunities across paid and organic channels to increase qualified self-serve signups and installs • Own and optimize paid search, social, display, affiliate, and other acquisition channels • Lead App Store Optimization across iOS, Android, and Windows, including keyword strategy, listing optimization, creative testing, ratings and reviews, and regional/international optimization • Allocate and optimize acquisition spend to balance growth, volume, and CAC efficiency • Build testing roadmaps across channels, audiences, creative, landing pages, bidding strategies, and store listings • Analyze acquisition sources and downstream product behavior to identify high-quality users • Partner with Product, Marketing, and Analytics on acquisition insights and growth opportunities • Establish and monitor CPI, CPA, CAC, signup volume, channel efficiency, store listing conversion, ASO visibility and rankings, and acquisition-source quality • Evaluate emerging channels, platform changes, competitive activity, and new acquisition opportunities for PLG and self-serve SaaS

🎯 Requirements

• 4–6+ years in user acquisition, growth marketing, or performance marketing, ideally in B2B SaaS or mobile apps with a self-serve/product-led motion • Hands-on experience managing paid acquisition campaigns across search, social, display, and/or affiliate channels • Hands-on ASO experience across app store platforms (iOS, Android, and/or Windows), including keyword optimization and regional/international strategy • Familiarity with paid bidding platforms (e.g., Google Ads, Apple Search Ads, Meta Ads Manager) and ASO/monitoring tools (e.g., Sensor Tower, AppTweak, Storemaven) • Working knowledge of product analytics tools (e.g., Mixpanel, Amplitude) to evaluate the downstream quality of acquired users • Comfort with SQL and CAC/funnel-efficiency analysis • Experience acquiring users across multiple platforms, including iOS, Android, Windows, and Web • Experience in B2B SaaS, vertical SaaS, mobile applications, or field-service/construction technology • Experience working within a PLG organization where product usage and self-serve conversion are central to the growth model • Experience with ArcSite’s marketing and analytics stack, including HubSpot, GA4, ChartMogul, Ahrefs, ASOlytics, and Mixpanel

🏖️ Benefits

• Fully remote • Unlimited PTO • Medical, dental, and vision insurance • 401K match • $75 monthly wellness stipend