Growth Marketing Manager

🔥 17 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

HealthCare.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $31.5M Series C on 2022-02

Healthcare • Consulting • Marketing

HealthCare. com is a privately-owned non-governmental website and subsidiary of Healthcare, Inc. The platform serves as a comprehensive resource for health insurance information, offering tools and resources to aid consumers in making informed healthcare decisions. With a broad range of products and services, HealthCare. com provides users with the option to enroll in insurance plans, save on prescription medications, and access a variety of healthcare-related advice and articles. It is trusted by over 5 million customers and aims to make healthcare decisions easier for individuals and families.

📋 Description

• Grow Pivot Health’s direct-to-consumer business across channels that produce profitable enrollments while assisting with B2B growth • Report to the Director of Insurance Marketing and own the channel growth agenda • Set direction for the paid-search agency partner and hold it accountable for volume, CPA, and ROAS • Manage acquisition budgets and reallocate spend toward high-performing sources • Direct campaign, keyword, audience, creative, and landing-page strategy • Forecast spend, model unit economics, and hit blended CAC targets with Finance and Analytics • Own conversion and revenue signal accuracy across paid, organic, email, and phone • Coordinate tracking work with Data and Engineering, including offline conversion uploads and click-ID capture • Own end-to-end call attribution through Invoca • Reconcile advertising-platform performance with the internal source of record • Translate marketing requirements into engineering tickets and verify delivery • Develop and execute SEO strategy • Source, negotiate, and manage affiliate, referral, and content partnerships • Evaluate and onboard acquisition partners, lead aggregators, and eCommerce sources • Develop organic social and content-led channels with the Content Marketing Manager • Run structured channel tests and recommend whether to scale, iterate, or stop • Define acquisition KPIs and reporting tied to enrolled members and lifetime value • Set strategic direction for conversion rate optimization • Identify new channel opportunities • Align acquisition targeting with retention and lifetime-value goals • Work cross-functionally with Product, Operations, and Analytics • Contribute to Pivot Health’s positioning, messaging, brand direction, Growth & Marketing roadmap, and quarterly operating plan

🎯 Requirements

• 5+ years of growth marketing experience spanning multiple acquisition channels, with genuine depth in at least two of them • A track record of taking a channel from unproven to producing • Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer environment • Deeply analytical; comfortable with data, attribution, funnel metrics, and building the business case for spend • Comfortable directing agencies and contractors • Experience building partnerships or affiliate relationships, including sourcing and negotiating them • Working fluency with Google Ads, Microsoft Ads, Meta, and web analytics tools such as GA4 • Able to work directly with data and engineering teams on measurement problems, including scoping, prioritizing, and validating requirements • Self-starter comfortable operating without a fully built infrastructure and building programs from the ground up • Excellent communicator and collaborator across internal and external stakeholders • Experience marketing insurance, financial services, or other regulated/consideration-driven products (preferred/strong plus) • Familiarity with lead generation, lead aggregators, and eCommerce/DTC acquisition models (preferred/strong plus) • Experience with affiliate, partnership, or business development motions in a consumer business (preferred/strong plus) • Hands-on exposure to conversion tracking, offline conversion imports, or call tracking platforms such as Invoca (preferred/strong plus) • Experience with the U65 / non-ACA insurance market (preferred/strong plus) • Prior work in a start-up, scale-up, or private equity-backed business (preferred/strong plus)

🏖️ Benefits

• Medical coverage with PPO and HSA plan options • Company funded HSA contributions from $2,000 to $4,000 annually • Dental and vision coverage • 401(k) with company match and eligibility from day one • Paid time off and company holidays • Paid parental and pregnancy disability leave • Company paid life and AD&D insurance • Employee Assistance Program (EAP) • Employee discounts on travel, entertainment, fitness, dining, and more