Manager, Growth Marketing, Analytics

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $95k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WorldatWork

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1958

📚 Education

👥 HR Tech

Education • HR Tech

WorldatWork is a global leader in Total Rewards education and research. The organization provides HR professionals with the skills and credentials that are highly valued in the industry, especially among Fortune 500 companies. With over 65 years of experience, WorldatWork focuses on strategic total rewards programs that aim to attract, retain, and nurture skilled workforces. These programs include employee compensation, benefits, well-being, recognition, and comprehensive strategies for organizational performance. WorldatWork also offers various courses, certifications, and resources to help HR teams grow and succeed.

📋 Description

• Develop and own an integrated marketing measurement framework across websites, email, social media, paid media, mobile, CRM and other digital channels • Establish meaningful KPIs and benchmarks tied to organizational goals • Analyze marketing, customer and campaign performance to identify growth opportunities across WorldatWork programs and offerings • Develop and evaluate strategies to grow WorldatWork's database of qualified HR professionals • Identify new audiences, acquisition channels and lead-generation opportunities • Measure the quality and downstream value of acquired audiences • Build and maintain dashboards, reporting and attribution models connecting marketing activity and customer behavior to business outcomes • Provide actionable insights to Marketing leadership and business stakeholders • Analyze customer journeys, marketing funnels and audience behavior to identify friction, cross-sell opportunities and lifecycle optimization areas • Own analysis of website, landing-page, SEO and conversion performance using GA4 and other analytics platforms • Serve as Marketing's internal performance lead for agency-managed paid media • Evaluate channel effectiveness, acquisition costs, return on investment and other performance indicators • Recommend opportunities to optimize media investment • Develop and support A/B and multivariate testing and optimization programs • Partner with the Marketing team, agency partners and internal stakeholders on tracking, measurement and optimization from campaign launch through completion • Translate complex data into clear insights and recommendations • Foster data-informed decision-making and continuous improvement • Provide outstanding internal and external customer service and perform other duties as assigned

🎯 Requirements

• Bachelor's degree or equivalent practical/professional experience in Marketing, Business, or a related discipline • 5+ years of experience in growth marketing, marketing analytics, performance marketing, digital marketing or related disciplines • Demonstrated experience using data and customer insights to develop audience acquisition, engagement, conversion and growth strategies • Advanced experience with GA4 and digital analytics platforms • Ability to analyze customer behavior across multiple channels and touchpoints • Experience with HubSpot and Salesforce reporting or comparable marketing automation and CRM platforms strongly preferred • Strong understanding of paid media measurement, campaign attribution and performance optimization • Experience developing dashboards, measurement frameworks and data visualizations • Ability to translate complex data into clear, actionable recommendations • Experience with A/B testing, conversion-rate optimization, customer journey analysis and digital acquisition • Working knowledge of SEO, lead generation, audience development and lifecycle marketing • Strong analytical, critical-thinking, problem-solving and communication skills • Experience supporting multiple products, audiences or business lines in an association, membership organization, B2B or similarly complex marketing environment preferred

🏖️ Benefits

• Ongoing professional development training opportunities • Health insurance • Dental insurance • Vision insurance • Well-being benefits • Health savings benefits • Flexible spending benefits • Retirement benefits • Eligibility for an annual discretionary bonus with a target of 10% of base salary • Remote work option