Senior Partner Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70.2k - $189k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Execute partner lifecycle marketing programs supporting partner recruitment, onboarding, activation, engagement, retention, and growth • Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs • Support partner onboarding initiatives to accelerate time-to-first-opportunity and time-to-first-sale • Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and partner events • Identify lifecycle milestones and engagement opportunities with Channel Sales, Partner Enablement, and Marketing teams • Segment partner audiences by partner type, performance, engagement, geography, and business objectives • Coordinate campaign execution through marketing automation, CRM, and partner management platforms • Track, analyze, and report lifecycle metrics including engagement, activation, program adoption, pipeline contribution, and revenue impact • Identify optimization opportunities and improve partner journeys and campaigns based on performance data • Support partner-facing webinars, virtual events, workshops, and enablement programs • Maintain campaign documentation, reporting, and operational processes for scalability and effectiveness

🎯 Requirements

• Bachelor's degree in marketing, Business, Communications, or a related discipline • 2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a related field • Experience executing multi-channel marketing campaigns and nurture programs • Experience working with marketing automation and CRM platforms • Demonstrated ability to analyze campaign performance and make data-driven recommendations • Proficiency with Microsoft Office and marketing reporting tools • Candidates interviewing remotely are expected to be on camera during all video interviews • Background checks are required for this position • Offer may be conditioned on authorization to receive software or technology controlled under U.S. export control laws and regulations

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants