Executive Director, HCP Marketing – CIDP Indication Lead

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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argenx

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

🏥 Healthcare

💼 Consulting

🧬 Biotechnology

Healthcare • Consulting • Biotechnology

argenx is a biotechnology company committed to improving the lives of patients through immunology innovation. The company focuses on developing novel antibody-based therapies to treat severe autoimmune diseases. Using a collaborative approach with pioneering scientists and academic partners, argenx accelerates the discovery of therapeutic antibodies that target specific disease pathways. The company's proprietary products, such as efgartigimod, are aimed at treating diseases where IgG antibodies are pathogenic. Argenx emphasizes innovation, science of collaboration, and patient-centric approaches in its mission to deliver life-changing medical solutions.

📋 Description

• Lead HCP promotional strategy and execution to maximize VYVGART Hytrulo growth in CIDP • Monitor portfolio performance, market dynamics, customer feedback, and engagement data • Define the dual-asset strategy and co-positioning framework for the Empasiprubart CIDP launch • Develop a franchise-level value narrative differentiating two CIDP brands • Lead HCP disease awareness and unbranded education strategies • Ensure field teams have appropriate messages, tools, training, and customer context • Co-create evidence-generation priorities with Medical and Development • Anticipate competitive shifts and adapt ecosystem strategy • Represent the HCP customer on the CIDP Indication Strategy Team • Provide direction, prioritization, and performance expectations for workstreams and initiatives • Develop executive-ready strategic recommendations using analytics and scenario modeling • Ensure Neurology HCP engagement reflects enterprise experience standards, journey design principles, voice of customer, and consistent practices • Lead, coach, and develop HCP Experience team members, including direct reports and matrixed contributors • Create development opportunities for team members and junior marketing talent • Foster customer-centricity, accountability, co-creation, innovation, excellence, and humility • Ensure compliance, sound judgment, and understanding of the regulatory environment for HCP marketing in complex biologics and rare disease markets

🎯 Requirements

• Bachelor’s degree required • Approximately 12–15+ years of relevant experience • Significant experience in HCP marketing, specialty marketing, launch planning, lifecycle management, or therapeutic area strategy • Experience in rare disease, immunology, neurology, biologics, or other complex treatment markets • Experience developing and executing integrated marketing strategies across multiple customer segments, channels, brands, indications, or lifecycle stages • Experience with product launch and lifecycle management • Strong understanding of HCP customer journeys, peer influence models, KOL engagement, field enablement, disease-state education, and omnichannel engagement • Experience leading cross-community teams in a matrix environment • Experience managing budgets, strategic priorities, agency partners, and complex executional workstreams • Demonstrated ability to develop talent, coach teams, and lead through organizational growth, ambiguity, and change • Deep understanding of HCP marketing strategy, customer engagement, and commercial execution in specialty, rare disease, biologics, or similarly complex markets • Strong knowledge of Neurology customer ecosystems • Ability to develop integrated HCP engagement strategies across multiple brands, indications, customer segments, and lifecycle stages • Strong strategic thinking and analytical problem-solving skills • Ability to lead in a matrix environment and influence senior stakeholders • Experience shaping customer-centered HCP journeys, engagement plans, disease-state education, peer-to-peer strategies, congress strategies, and field enablement approaches • Ability to translate complex clinical, product, access, and market information into clear messages and resources • Understanding of personal and non-personal promotion, digital and omnichannel engagement, modular content, customer analytics, and agile marketing • Experience partnering with Field, TLL, Medical, Market Access, Patient Experience, Digital, Insights, Legal, Regulatory, Compliance, and external agency partners • Strong leadership presence and communication skills • Ability to balance enterprise coordination with brand and indication-specific accountability • Flexible to travel based on business needs • Advanced degree in a relevant field preferred • Experience working in a rapidly scaling or evolving organization preferred

🏖️ Benefits

• Short-term incentive program eligibility • Long-term incentive program eligibility • Comprehensive benefits package • Retirement savings plans • Health benefits • Equal opportunity and inclusive employment environment • Reasonable accommodation during application and interview process