
51 - 200 employees
💼 Consulting
📣 Marketing
🛍️ eCommerce
Consulting • Marketing • eCommerce
Triple Whale is a comprehensive data platform designed for business intelligence, analytics, and marketing efficiency. It consolidates first-party and zero-party data into a single source of truth, offering brands reliable insights and powerful tools for data-driven decisions. Its features include AI-powered insights with Moby, customizable dashboards, forecasting tools, and integration with various e-commerce and marketing platforms. Trusted by over 20,000 brands, Triple Whale facilitates strategic growth, operational efficiency, and enhanced customer engagement through advanced data analytics and automation solutions.
🔥 13 hours ago
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51 - 200 employees
💼 Consulting
📣 Marketing
🛍️ eCommerce
Consulting • Marketing • eCommerce
Triple Whale is a comprehensive data platform designed for business intelligence, analytics, and marketing efficiency. It consolidates first-party and zero-party data into a single source of truth, offering brands reliable insights and powerful tools for data-driven decisions. Its features include AI-powered insights with Moby, customizable dashboards, forecasting tools, and integration with various e-commerce and marketing platforms. Trusted by over 20,000 brands, Triple Whale facilitates strategic growth, operational efficiency, and enhanced customer engagement through advanced data analytics and automation solutions.
• Own the full measurement journey for a portfolio of 8–9 figure brands, from kickoff and test design through results interpretation and next-step recommendations • Build and translate MMMs, incrementality tests, and attribution outputs into decisions on channel mix, budget allocation, and growth strategy • Design and sequence measurement strategies based on each brand’s media mix, investment levels, business goals, and priority questions • Make complex measurement findings actionable for non-technical stakeholders, including confidence levels, null results, halo effects, and cross-channel implications • Apply working knowledge across Meta, Google, TikTok, YouTube, CTV, OOH, Linear TV, Retail, AppLovin, and other key channels • Help brands distinguish platform-reported performance from true incremental business impact across omnichannel businesses • Reframe channel-level questions into strategic decisions about incrementality, customer acquisition, and budget allocation • Join high-value prospect conversations as a measurement subject matter expert • Identify recurring customer challenges and provide actionable feedback to Product • Bring customer context into product decisions • Partner with Marketing Data Science, Product, Data Science, and CSM teams • Support the measurement roadmap for each customer and deliver measurement strategies for Compass brands
• 5+ years running or closely overseeing paid media across Meta, Google, TikTok, or similar platforms at meaningful scale • Real operator experience at scale, accountable for marketing performance at a brand with meaningful revenue • Experience making budget decisions with imperfect data and defending channel spend to a CFO • Understanding of last-click, MTA, MMM, and incrementality testing, including which questions each method answers • Ability to explain test confidence, null results, and attribution gaps in plain language • Ability to triangulate multiple measurement approaches into recommendations • Paid media expertise across Meta, Google, TikTok, or similar platforms, including platform mechanics, attribution windows, and reporting gaps • Omnichannel marketing fluency across DTC, Amazon, wholesale, and retail • Executive-level communication skills with CFOs, CMOs, and media buyers • Experience evaluating or acting on incrementality test results, including GeoLift, holdout, or synthetic control, where findings informed a real budget decision • Comfort operating where the playbook is being built during delivery
• Equal opportunity employer committed to diversity and an inclusive environment • Fast-paced environment with opportunities to work on a movement reshaping the future of Ecommerce
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