Marketing Director

Job not on LinkedIn

🔥 12 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $130k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Aria InsurTech

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🛡️ Insurance

☁️ SaaS

🤝 B2B

Insurance • SaaS • B2B

Aria InsurTech is a growth platform focused on the mortgage protection insurance vertical. The company combines a lead marketplace (fresh and aged mortgage-protection leads), CRM and follow-up automation, onboarding and producer training, accountability/coaching, and persistency/retention technology into a single platform designed to help mortgage protection agents and agencies scale production and keep business on the books. Aria positions itself as a one-stop system for agents and IMOs, advertising metrics such as 4,000+ active agents, ~87% platform persistency, and $100M+ in issue-paid premiums paid to agents.

📋 Description

• Own the full marketing department, set the plan with leadership, execute it, and be accountable for results • Set up, run, and continuously test paid advertising campaigns • Plan and run email and text campaigns from lead signup through repeat orders • Run marketing for webinars and new product launches in collaboration with sales and product teams • Lead content and social media strategy, including CEO video content • Handle PR and company communications • Ensure all external content matches the brand and tone of voice • Track and report KPIs such as cost per lead, cost per sale, and return on ad spend • Plan paid ads on platforms such as Facebook and Instagram, track acquisition costs, and reallocate budget to effective ads • Collaborate with the copywriter and GoHighLevel specialist on emails, texts, and web pages • Translate leadership plans into clear team tasks, monitor progress, unblock team members, and contribute hands-on when needed

🎯 Requirements

• 3+ years leading a team • Experience using paid ads to help scale a business from 7 to 8 figures in revenue • Experience running email and text campaigns that turned leads into buyers • Strong writing skills for clear, persuasive copy for US buyers • Design sense and ability to direct designers while maintaining brand consistency • Knowledge of marketing KPIs and close tracking of results • Experience with GoHighLevel and project tools such as Monday.com • Fluency in English and Spanish is nice to have • Authorization to work in the U.S. or Canada without sponsorship

🏖️ Benefits

• Fully remote; work from anywhere in the US or Canada • Own and run the marketing department with support from the leadership team • Direct work with the CEO and leadership team • Opportunity to join a company on the path to major growth • Opportunity for the role to grow as the company grows

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