Marketing Director – Revenue Enablement, Field Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $155k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Lumin Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

📋 Description

• Build, implement, and optimize account-based engagement efforts for Lumin Digital’s existing client install base • Drive pipeline growth through cross-sell and upsell initiatives • Partner with client experience teams to align marketing initiatives with objectives and revenue targets • Translate account audits and whitespace data into actionable conversation priorities for account executives • Collaborate with client experience and product marketing teams to prioritize and segment high-value accounts • Develop bespoke account-specific content, tailored QBR decks, executive briefing documents, and personalized outreach sequences • Create compelling tailored content addressing client-account needs and challenges • Establish KPIs and report regularly on campaign effectiveness • Use performance insights to refine and optimize ABX tactics • Maintain alignment among client experience, marketing, and product teams on account priorities, messaging, and execution • Use marketing automation and CRM platforms such as HubSpot to manage outreach, segmentation, and engagement tracking • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience • 7 years of progressive experience in B2B marketing required • Account Based Marketing (ABM), enterprise marketing, or related experience • Proven track record developing and executing targeted ABM strategies • Experience ideally within B2B SaaS, fintech, or financial services • Experience managing cross-functional collaboration and influencing senior stakeholders • Expertise in digital, event marketing, direct mail, and targeted advertising • Strong analytical and strategic skills • Advanced knowledge and hands-on experience with ABM tools, marketing automation platforms, and CRM systems; HubSpot preferred • Ability to translate performance data into actionable insights • Excellent collaboration and communication skills • Ability to manage multiple high-priority initiatives in a dynamic environment • Strong organizational, attention-to-detail, and project management capabilities • Must be legally authorized to work in the United States • Role must be performed from within the continental U.S., excluding Montana, Alaska, and Hawaii • Must be able and willing to meet the role’s travel requirements • Required interview identity-verification check, with reasonable accommodation available • Active use of AI tools in day-to-day work • Experience building and executing ABM programs • Experience working directly with sales teams to develop enablement materials, account plans, or sales plays • Experience marketing to an existing client/install base through cross-sell or upsell motions • Comfort working in an early-stage or build-out environment • Experience in B2B SaaS, fintech, or financial services

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) with company match • Flexible PTO • 12 paid holidays • Paid sick leave • Paid parental and family leave • Lifestyle spending account • Tuition reimbursement • Cell phone stipend • Reasonable accommodations for disabilities • Bonus offered

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