Director of Marketing – Strategy

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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T2 Systems

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

☁️ SaaS

🤝 B2B

🚗 Transport

💰 $28M Venture Round on 2011-09

SaaS • B2B • Transport

T2 Systems is a software company that provides end-to-end parking management solutions for universities, municipalities, private operators, airports, healthcare systems, corporate campuses, and other organizations. Their platform includes permit management, enforcement management, PARCS (pay-on-foot and pay-on-phone), license plate recognition (LPR), pay stations, mobile payments (T2 MobilePay), citation services, and an integrated gateless access and revenue control system (T2 Velocity). T2’s cloud-based products aim to simplify parking operations, increase revenue, reduce enforcement costs, improve space utilization, and enhance the customer experience through real-time insights and full system integration.

📋 Description

• Develop and execute comprehensive marketing strategies for brand awareness, lead generation, customer acquisition, and retention • Oversee marketing campaigns across digital, social media, email, and traditional media channels • Lead and mentor marketing professionals • Conduct market research and analyze trends • Collaborate with sales, product development, finance, leadership, and other departments • Manage the marketing budget and optimize resource allocation for ROI • Monitor and report campaign and initiative performance using data-driven insights • Manage relationships with external partners, agencies, and vendors • Ensure brand consistency and compliance with brand guidelines • Stay current with industry trends, emerging technologies, and marketing best practices • Formulate long-term strategic plans with T2 Systems leadership • Create organic and inorganic growth strategies • Scout acquisition targets and build an acquisition pipeline • Lead due diligence efforts to validate potential deal theses • Lead growth initiatives exploring new markets and growth areas • Advise leadership during strategy formulation, development, and execution • Partner cross-functionally with internal and external stakeholders

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, STEM or a related field; MBA or advanced degree preferred • 7+ years of experience in marketing, with at least 3 years in a leadership role • Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns • Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing • Experience in developing content management processes and account-based marketing strategies • Excellent leadership and team management skills • Excellent communication and presentation skills, along with confidence and presence to engage effectively with senior executives • Strong analytical and problem-solving abilities • Proficiency with marketing automation tools, CRM systems, and analytics platforms • Experience with growth strategy projects, including blue sky growth strategies, go-to-market, and commercial due diligence • Extensive experience identifying, framing, and structuring strategic opportunities and developing strong, well-supported recommendations • Experience in software, SaaS, or technology, or relevant project experience

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