SEO and Digital Marketing Specialist

🔥 12 hours ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $95k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aristotle

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💼 Consulting

📣 Marketing

🏛️ Government

💰 $420k Seed Round on 2017-01

Consulting • Marketing • Government

Aristotle is a non-partisan industry leader in political consulting, compliance, data, and software solutions for political campaigns, PACs, and advocacy groups. Since 1983, it has provided tools for political engagement, offering a robust suite of compliance solutions, technology, data, and consulting services. Aristotle's services are used by political actors globally, from grassroots advocacy to presidential campaigns, and include identity verification for commercial and governmental sectors. Their software solutions aid in campaign management, fundraising, and reporting, with a reputation for being an experienced and trusted provider in political technology and data services.

📋 Description

• Support SEO, digital analytics, AI and LLM visibility, and paid media execution for Aristotle and PredictIt • Conduct technical, on-page, content, competitive, keyword, and content-gap SEO audits • Develop prioritized SEO improvement roadmaps • Analyze crawlability, indexation, site health, Core Web Vitals, internal linking, structured data, and site architecture • Lead on-page SEO across titles, meta descriptions, headings, schema, internal linking, and content • Develop and manage visibility strategies for AI-powered search and large language models • Plan, build, launch, and optimize paid campaigns across search, social, programmatic, connected TV, display, video, and retargeting channels • Manage campaign budgets, pacing, bidding, targeting, media allocation, creative, landing pages, audience segments, and messaging • Track and improve acquisition, engagement, lead-generation, conversion, customer-acquisition-cost, cost-per-lead, and return-on-ad-spend KPIs • Evaluate advertising channels and partners and recommend investment and scaling decisions • Manage campaign compliance with platform policies, privacy requirements, legal and regulatory guidance, and ad-review requirements • Administer Google Analytics 4 across Aristotle and PredictIt web properties • Establish measurement frameworks and maintain UTM conventions, campaign taxonomy, dashboards, and reporting templates • Use Google Tag Manager to implement, document, test, and troubleshoot events, conversion tracking, pixels, and marketing tags • Validate data flow among websites, GA4, advertising platforms, CRM or lead systems, and reporting tools • Pull, quality-assure, analyze, and interpret data from GA4, Google Search Console, BrightEdge, paid media platforms, and other sources • Build recurring dashboards and reports explaining performance, trends, attribution limitations, opportunities, and recommended actions • Present findings to leadership and non-technical stakeholders • Create, edit, and coordinate marketing copy, graphics, video, landing pages, and other digital assets • Maintain Aristotle and PredictIt brand messaging, visual identity, and tone • Document workflows and improve tracking standards, campaign processes, and reporting • Perform other marketing and communications duties as assigned

🎯 Requirements

• 3+ years of hands-on experience across SEO, digital analytics, and paid digital marketing • Bachelor’s degree in marketing, communications, analytics, business, or a related field, or an equivalent combination of education and professional experience • Demonstrated technical SEO capability, including crawlability, indexing, site health, canonicals, redirects, robots.txt, sitemaps, structured data, and Core Web Vitals • Experience conducting comprehensive SEO audits and creating prioritized action plans • Working knowledge of Google Search Console, BrightEdge, Semrush, Ahrefs, Screaming Frog, or similar tools • Experience building and managing paid search, paid social, programmatic, display, video, or CTV campaigns with meaningful budget responsibility • Hands-on experience with Google Ads, Meta Ads Manager, and several additional advertising platforms • Strong working knowledge of Google Analytics 4 • Working knowledge of Google Tag Manager, marketing pixels, event tracking, and data-quality validation • Ability to analyze cross-channel performance and make budget, targeting, content, and campaign recommendations • Intermediate or advanced proficiency in Excel or Google Sheets • Strong writing, editing, and verbal communication skills • Ability to explain technical concepts to non-technical audiences • Ability to manage multiple projects, brands, deadlines, budgets, and stakeholders simultaneously • Strong attention to detail, organization, curiosity, and personal accountability • Ability to work independently and collaboratively in a fast-paced environment

🏖️ Benefits

• Competitive compensation • Medical benefits • Paid vacation • 401k plan • Stock options • Casual dress code • Non-corporate atmosphere • Team environment • Opportunities to work and learn