Director of Content and Communications

🔥 1 minute ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Associations International

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Associations International is a leading association management company based in Lexington, Kentucky. Specializing in comprehensive services aimed at enhancing the growth and efficiency of associations, the company partners with a wide array of organizations to support their missions and maximize their potential. Its service offerings include financial growth strategies, logistical support, and the development of unique partnerships to amplify client success. Associations International has earned recognition for its continuous excellence in association management, as evidenced by its numerous accolades and accreditations.

📋 Description

• Develop and lead a global, omnichannel content strategy aligned with ICF’s brand, audience needs, and organizational priorities • Lead editorial planning, project prioritization, resource allocation, and content governance across competing initiatives • Coach and develop a team of content strategists, specialists, and writers while establishing effective workflows and quality standards • Create messaging frameworks and standards for voice, tone, accessibility, accuracy, brand consistency, and content lifecycle management • Partner with subject-matter experts to develop authoritative, evidence-based content related to professional coaching, credentials, standards, research, and ICF offerings • Co-lead organic discoverability efforts across SEO, AEO, and GEO • Collaborate with digital, web, analytics, and technical partners to improve content architecture, structured data, internal linking, content freshness, and search visibility • Champion the responsible use of generative AI for research, ideation, drafting, editing, localization, repurposing, and workflow efficiency • Establish standards for AI-supported content, including fact-checking, source validation, privacy, intellectual property, bias review, and brand integrity • Oversee content and messaging for product launches, membership initiatives, onboarding, chapter communications, events, stakeholder engagement, and lead-generation campaigns • Direct content across web, email, social media, campaigns, and emerging channels for different audiences, markets, and formats • Collaborate with designers, digital teams, agencies, and freelancers to maintain quality, timeliness, and budget discipline • Define and track content performance indicators and use audience insights, search data, testing, and campaign performance to strengthen results

🎯 Requirements

• Undergraduate degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience • At least seven years of progressive experience in content strategy, editorial leadership, and integrated marketing communications • Experience leading people and cross-functional initiatives • Ability to develop global, multi-audience content strategies and translate complex or technical information into clear, credible communications • Strong knowledge of modern SEO and familiarity with AEO, GEO, AI-powered discovery, content structure, and evolving search behaviors • Hands-on familiarity with generative AI tools and sound judgment regarding human oversight, accuracy, confidentiality, ethics, and brand risk • Excellent writing, editing, storytelling, executive communication, and editorial judgment • Experience with content management systems, email marketing automation, analytics, and collaborative content workflows • Ability to interpret performance data, establish meaningful KPIs, prioritize projects, manage agencies and budgets, and drive continuous improvement • Strong collaboration, people leadership, change management, organizational, and problem-solving skills • Experience working with member-based organizations, professional associations, or global stakeholder communities is preferred

🏖️ Benefits

• Work remotely with flexibility • Award-winning culture recognized as one of the Best Places to Work in Kentucky since 2012 • Purpose-driven work supporting a global organization dedicated to advancing the coaching profession